Life, 1910-07-28 · page 36 of 40
Life — July 28, 1910 — page 36: what you’re looking at
What you’re looking at
This is primarily a **promotional/advertising page** for Life magazine's upcoming "Midsummer Number" rather than a political cartoon. The central illustration shows a **giant lobster surrounded by figures in bathing suits**—a visual metaphor for summer leisure and beach culture. The surrounding smaller figures in various swimwear styles illustrate the issue's content about bathing fashions. **Key points:** - Life is promoting a double-sized special summer edition at the standard ten-cent price - The cover, by artist Cory Kilvert, depicts a "Modern Maud Muller" (referencing the poem about a country girl), meant to evoke peaceful summer atmosphere - Upcoming features include a "Fat Folks Number" (August 11)—apparently satirizing body types, typical of early 20th-century humor - The subscription pitch emphasizes exceptional value and appeals to readers' vanity ("nothing is too good for LIFE's subscribers") The tone is typical of Life's self-promotional, tongue-in-cheek advertising style.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Next Week A Midsummer Marvel 22> Nothing Like this Big First-of-the-Month- Special Number has ever before been issued in any Summer Twice as big as usual It is Entitled “The Midsummer. Num- ber’’—not because this is an especially good title, but because it is comprehensive in scope, as the number itself is. We offer (as the dry goods advertisement writers have it) excep- tional value in this num- ber. Brand new jokes at ridiculously low figures. Bathing suits almost nothing. Summ poons at unheard of prices. It would seem like a reckless waste of the best and brightest material: did we not know that our subscribers will duly ap- preciate it. Nothing is too good for LIFE’S subscribers, Begin to get stirred up about this great number now. Verily, yourreward shall come. And all at the ab- surdly depressing price of ten cents. HOW TO SUBSCRIBE Mention the matter to your newsdealer. In an idle moment, when you are toying with your check book, make out a check for five and send it to LIFE. Mention the matter to your postmaster, and send in a money order. Just want to be a subscriber. Pretty soon you will be obeying that impulse involuntarily. If you are afraid to t The Cover Is By Cory KILVERT. It represents a Modern Maud Muller, and has that soft, somnolent at- mosphere that gives one a delightful impression of space. Our covers, by the way, are getting better and better all the time. To miss one isa monumental misfortune. The best way to avoid it is to be- come a regular, Five dollars. A mere nothing compared with the happy result. Fat Folks Number On August 11. An oleaginous master- piece. ke too many chances send $1.00 NOW and get LIFE for three months during the Summer months. (Canadian, $1.13 only to new subscribe: oreign, $1.21 Open no subscriptions renewed at this rate, This offer is net.) LIFE, 17 W. 31st Street, New York One Year $5.00 Canadian $5.52 Atherton all thous and embi ing hens then the pu almo collectors George wonders. the stag: associate 5 on Brook so beauti other day thors, he except th land. A Ade’s he plants un objection eis tl ¢ 10 they will Since his Pacif in Sonom changed | iceable je June 20, | to raise trees, tht B the mort and best k bro S noth laughal Foreign $6.04 comicbooks.com