Life, 1910-07-28 · page 3 of 40
Life — July 28, 1910 — page 3: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not editorial content or satire. The Curtis Publishing Company announces that *The Ladies' Home Journal* will transition to twice-monthly publication at 10 cents per copy, beginning August 25th. The annual subscription remains $1.50 for 24 issues. The classical profile portrait (appearing to be a woman's head in cameo style) serves as decorative branding rather than political caricature. The ornamental Greek key border reinforces the magazine's aspirational, refined positioning. The ad emphasizes affordability and frequency as selling points during the early 20th century, when 10 cents was accessible to middle-class readers. This represents the magazine's competitive strategy in the popular periodicals market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Beginning with the next number The Ladies’ Home Journal Will Be Issued Twice a Month At 10 Cents a Copy The leading woiman’s magazine at the popular 10-cent price. The first twice-a-month number will be out August 25th—the next September 10th. The Entire 24 Magazines For $1.50 a Year The Same as at Present - The Curtis Publishing Company Philadelphia comicbooks.com