Life, 1910-07-28 · page 29 of 40
Life — July 28, 1910 — page 29: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. The page promotes Woodbury's Facial Soap, claiming it's made its "twenty-four millionth cake." The numerous male faces at the top serve as visual evidence of the product's popularity and masculine appeal—countering any assumption that facial soap was only for women. This was important messaging in the early 20th century. The advertisement addresses real urban problems of the era: soot, poor air quality in public transportation, and stress from modern city life damaging complexions. It positions the soap as a specialist solution created by "John H. Woodbury," who devoted his life to skin care. The "nose pores" section offers specific treatment instructions, typical of patent-medicine-era advertising that promised detailed solutions to embarrassing problems. The product cost 25¢ per cake—presented as economical since it contained no water and lasted longer than ordinary soap. A sample could be obtained for four cents in stamps. This reflects early 1900s advertising approaches: addressing social anxieties, claiming scientific expertise, and offering free samples to drive sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
dio be The Skin Soap — We are making our twenty-four millionth cake The one thing every one wants, both men and women, perhaps more than any other one thing in the world, is a clear, good skin. Without it, everything is in a measure spoiled. Every day the conditions of city life are increasing the number of complexions that are not good. Soot and dirt, bad air in cars and public places, the stress and strain and higher living, show their effect on the skin. Increasing numbers of sallow, harsh, as well as rough and spotted skins, are the result. Re-Supplies What Is Exhausted From The SKin For thirty years Woodbury's Facial Soap has been used by thousands for the skin. John H. Woodbury realized that successes are made by specialists, and he devoted his entire life to the skin and its reeds. His soap re-supplies what is exhausted from the skin by the conditions we now live under. The feeling it gives the skin at its first use is a promise of what its steady use does. The Nose Pores How To Reduce Them Complexions that are otherwise flawless are often ruined by. the conspicuous pores of the nose. The blood supply in the nose is comparatively poor, and therefore docs not keep the pores open as they should be. Instead they clog up, collect dirt and become enlarged. Reduce them—begin to-night to use this treatment. Wring a wash cloth from very hot water and hold TRADE MARK it to your fa Do this several times. Then when the heat has expanded the pores of your skin, rub in a good lather of Woodbury’s Facial Soap, Rub it in. Then rinse thoroughly in cooler water, then in cold water. Woodbury’s Facial Soap cieanses the pores acts as a stimulant. As new skin forms, this treatment with Woodbury’s ial Soap gradually reduces the enlarged pores, making them practically inconspii The skin on your nose becomes as refined in texture as your cheek: Commence Now To Get Its Benefits asc. a cake, N es a price ir first cake. A a act, not as as it sounds, is solid soap—all « there is no water in it and it wears from two to t times as long as the ordinary soap. For four cents in stamps, we will send you a sample cake of Woodbury’s Facial Soap. The use of th much will not give any permanent results, but the feeling of it on the skin will show you what thousands of others have found. Send for it. For ten cents in stamps, we will send you a sample of Woodbury’s Fa Wéodbury’s Facial Cream and Wood- bury’s Facial Powder. WRITE TODAY THE ANDREW JERGENS CO 2605 Spring Grove Ave., Cincinnati, Ohio ~ gaclAL SOap yon’ W.WOODBURy< Comicbooks.com