Life — July 7, 1910 — page 8: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Millions of Mental Subscribers Still Flowing In A WONDERFUL RECORD—UNSURPASSED IN ANY AGE Lead the imaginary Life. It will cost you only a thought. We have now nearly eight million subscribers on our mental books. The nine-million line will be crossed this week. They are coming in at the rate of a hun- dred thousand a day. Our mental adver Hsing rates have just been raised to $45.00 a line. Nothing like it has ever been known. Remember that we give no mental discounts for cash. It isn’t necessary. Get in touch with our thought bureau at once. Every moment’s delay means disaster. We invite mental inspection. Think of LIFE for a moment, and you will understand. Here's a letter— among countless ones received—that explains every- thing. It came mentally, but we translate it for the benefit of all those who have not yet reached the higher planes of thought: Dear Life: 1 am one of those indifferent persons who, up to last week, have never realized the wonderful oppor- tunities held out to every human mind. Hitherto I have been blind to every thought impulse; I have been going atony in the dark. Well, the other day, in anidle moment, I happened to read your statement asking for mental subscribers. It seemed ridiculous, of course, but (just forfun) I tried it. Tconcentrated my mind on subscribing to Life. From that momentto this Thave been a happy man. Iget Life mentally every week, and while I don't agree with everything you lo, this makes it all the more interesting. My sub- liminal self is in a continual gale of laughter. Of course this reacts on everybody within my zone, and from the beneficent influence of your paper I am radi- ating light. Please vibrate on receipt of this a list of your coming specials, Gratefully yours, B— w——- We shall cross the ten-million mark before August First. After that we cannot undertake to receive any more mental subscriptions. At present our thought bureau is pushed to its utmost capacity, and is working night and day filling orders. We need help. Liberal mental pay guaranteed to all who can fill our require- ments. Line vibrates on the right as you enter. Those who have not yet subscribed, but who wish to do so before it is too late, please bear in mind that this is no delusion. It is the only reality. We make this statement unreservedly, and are prepared to prove it. The physical action of to-day is nothing but the materialistic expression of the thought impulse of yes- terday. In five years from now we shall Rave at least five million actual physical subscribers to LIFE who are actually sending in good money every year. This will be due to the fact that now we are interesting ten million mentally. Not that we care, of course. Oh, no! A few million coarse, materialistic subscribers more or less is of no special consequence to the only independent paper (with one exception) in the country. What we desire at present is to show you that, after you have subscribed mentally for a number of years, the OR CLIME physical subscription, while of course purely incidental, Fill come as a natural outcome, and that you will want to do it because it will relieve your mind of any respon- sibility. This is the grand ultimatum—not for ourselves, but for you. You must remember that the mental effort to sub- scribe, as we have before stated, is much more of an effort than it seems. It involves a conscious mental act. The Great present advantage is that it doesn’t cost any money. 'e therefore urge everybody to make this effort and come in before it is too late. The mental subscriber of to-day is the physical sub- scriber of to-morrow. When you have reached that grand point there is nothing else to do. You simply mail five dollars to LIFE once a year and are relieved of all further responsibility. You are in harmony with the universe. Obey that impulse! Here's a letter from a man that explains the whole situation in a nutshell. It is addressed to our business department, which has kindly allowed us the use of it: Dear Lite: 1 enclose herewith five dollars (in real money). for which please send me your paper for one year. This is the hrst year I have sent you any money, naving for some years been a mental subscriber. I ow ever (entirely aside from the pleasure it gives me), that it is much easier to send you good money than it is to make the mental effort. This may seem absurd to many, but Iam sure you will understand. ‘When my attention was first attracted to Life it came about through the unconscious suggestion mode by friends. I would hear some one say, for exampie, _ Don't youtake Life? Why, wecan'tget along with- out it.” Well, one day I found myself wishing furiously that I did take Life. I had worked myself up toa i m about it, and I just concentrated unconscious! it. Strange to the following week I became inwardly aware, insome subtle manner, tha. I was receiving it. From that moment I really began to enjoy myself. Thus! be- came a mental subscriber. Why, then, do I now change? Well, for several reasons. First, as I have explained, it is really easier for me, as poor as 1am, to send the actual hve dol- lars, aud thus save myself the mental effort (which is, greater than it seems); and, second, because there are many people around me who have not reached the higher plane and can enjoy it more physically than mentally. Have I any right to cut them out of its benefits? Yours gratefully, H— There you have it in a nutshell. Subscribe mentally at once. No charge. You press a mental button. We will take care of the future. Only good mental money taken. The other day a lady sent us a Palladino check, which even the Society for Psychical Research refuses. Address LIFE'S MENTAL VIBRATION BUREA' P. S—No present connection with any other department. ct M temp objec ticle Coc because of across the GI whe “Yr smoot ft known pai of Reins Examine wi re Morrisor Origia comicbooks.com