Life, 1910-07-07 · page 45 of 48
Life — July 7, 1910 — page 45: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a Pabst Blue Ribbon beer advertisement featuring a large illustration of a beer glass with a bottle. The ad's message is straightforward: serving Pabst Blue Ribbon signals good taste and hospitality to guests. The "mark of quality" language emphasizes the beer's superiority and widespread availability "on Dining Cars, Steamships, in all Clubs, Cafes and Hotels." The left side contains unrelated editorial content—a book review section and an advertisement for a "Sexology" guide book. There is no political cartoon or satire visible. **Context for moderns**: This reflects the pre-Prohibition era (before 1920) when beer advertising was commonplace in mainstream magazines. The aspirational framing—serving the "best" to impress guests—was typical marketing strategy of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bees Serve The Best WILSON MFG COMPANY Your family and guests will pay ret, New You you the compliment of having A Wonderful Invention ; selected the best when you serve them with Pabst Blue Ribbon to the machine that was carrying beer. In permitting this beer to cmon, {attributed the rise of tempera: grace your table or to be served Tote Fleet Naned apanh theres toyour friends, you are sure toscorea success. us tehich was carrying them on against r will, But in Professor Lee's wheel the P b t igue is induced, he tells us, “by a A) ans of voluntary muscular work.” j ° \e shall be pleased to have it demon- ue on. ted by Professor Lee that in the cl which he uses incidents like The Beer of Quality se are quite impossible; that in the pleases the eye with its Isboratory of Columbig University delicate amber hue—it irving dogs have never been worked delights the te 1 they me “dragged helplessly sete eesth ee ong,” or forced—against their and helps digestion struggle within the meshes of an it . instrument of torture. wait on appetite. (Continued from page 44) —And still another question. In the Popular Science Monthly recently Pro- fessor Lee declared that “ fatigue may carried so far that recovery is Made and Bottled only dificult, if not impossible.” In the by Pabst at Milwaukee ragedy of life this is true enough. Is it also a fact which has been demon- The Blue Ribbon on every strated in a physiological laboratory? Hi bottle is a mark of quality— Wy an identification of the world’s best beer, the sign of proper The Latest Books aging, delicate flavor and agree- » Americans Are Governed, by able smoothness. enden Marriott. (Harper & Bi ; este ne anaes sree = You will find Pabst Blue Rib- hed all nming, by Edwin Tenney Brew- bon Beer everywhere—served individ ster. (Houghton Mifflin Company, 4 on Dining Cars, Steamships, in . Time Park Street, Boston. $1.00.) all Clubs, Cafes and Hotels. NY English Literature in Account with ow iat ligion, by Edward Mortimer Chapman (Houghton Mifflin Company, 4 Park Street, Boston. 0.) The Godparents, by Grace Sartwell Order a Case Today From Your Dealer. ng, wit ical et s-a@ Pabst Brewing Company Milwaukee, Wis. , Saying. A Happy Marriage Depends largely on a know!- edge of the whole truth about self and sex and their relation to life and bealth. This knowledge does not come intelligently of itself, Gos conrectly from ordinary Mason. (Houghton Mifflin Company, The Influe of Darwin on Philos be rns finches Boston, Mass. $1.10.) ophy, by John Dewey. (Henry Holt & SEXOLOGY Personal Power, by William Jewett Co. $1.40.) . priest Tucker. (Houghton Mifflin Company, The Little Knight of the X. Bar B Instrate . i A Boston, Mass. $1.50.) Mary K. c. (Lothrop, Lee & iam H. Walling, AM, MLD., impar A . - Ss ig me way in one velasee ioeeres ina ichenr The History of Mr. Polly, by H. G ard Company, Boston, Mass. $1.50.) indge a Young Man Should Have, Wells. (Duffield & Co. $1.50.) The Arch Satirist, by Frances de ledge a Young Husband Should : . Smihien Pe lea & Father Mio id Have, “an The Diary of a Daly Débutante, Wolfe Fenwick. (Lothrop, Lee & Shep- Rhowiedge a Husband should 1 Anonymous. (Duffield & Co. $1.25.) ard Company, Boston, Mass. $1.50.) Dan Merrithew, by Lawrence Perry. Real Letters of a Girl, by Betty. (A. C, McClurg & Co. $1.50.) (C. M. Clark Publishing Company, Bos- Hard Pressed, by Fred M. White ton, Mass.) ted, $2, postpaid. (R. F, Fenno & Co. $1.50.) An Explorer's Adventures in Thibet, Sere The Care of Trees, by B, E. Fernow. by A. Henry Savage Lander. (Harper tan Pub. Co. ub. Co, 711 Perry Bldg. Phila., Pa. (Henry Holt & Co. $2.00.) & Brothers. $1.50.) 4s comicbooks.com