Life, 1910-06-23 · page 5 of 40
Life — June 23, 1910 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than satirical content. The left side contains ads for Quaint Cape Cod vacations and a Nurses Outfitting Association offering uniforms and imported novelties. The dominant feature is a large **Bell System telephone advertisement** celebrating "Universal Intercommunication." The ad emphasizes the technical infrastructure supporting telephone service—ten million miles of wire, underground conduits, and switching equipment serving five million daily connections. The accompanying text presents this as a triumph of American capitalism: the Bell System's careful planning, sound financing, and investor confidence have enabled it to meet growing national demand. The single illustration shows a hand holding an old-style telephone handset. This represents corporate promotional content typical of the era, celebrating technological achievement and business success.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Spend your vacation on Quaint Cape Cod | — Ideal for vacations—seashore, woods, country, fishing, boating, bathing. Send for free beautifully illustrated book. A. B. Smith, G. P..A., Room 185, New Haven, Conn., New York, New Haven & Hartford R _ BRETT We PONE CEND”) “TUE WEIGH OF THE TRANSGRESSOR 15 Harp.” The Thoughts of a Thinker IY Their Books Ye Shall Know Them. The Superficia ing to me the other day t people by the books he saw in t nic was remark houses. “How few people there are," — aE —————— | urses Outfitting Association |} : New York Neat Fifth Avenue 54.W. zoth St. jisdenereta Hoste > Correct Uniforms| For Maids ForHouse and Street Imported Novelties Uniforms Aprons Collars Cuffs Caps Ete. Send for Catalog O. Universal Intercommunication Universal service as typified by the Bell System today is the result of thirty years of unceasing endeavor. The equipment for this service includes ten million miles of wire, more than twenty-five thousand miles of underground conduit, buildings enough to house a city of people, thousands of switchboards with millions of tiny electric lights and billions of miles of fine copper threads—over five million telephones in datly use. This great development has been made possible only by sound financing and proper provision for maintenance and reconstruction; while fair profits and substantial security have won the confidence of conservative investors. Especially when considered with the fact that the value of Bell properties exceeds the outstanding capital. The Bell System was so wisely planned and soundly constructed that it has kept pace with the con- stantly increasing demands of 2 Nation. Twenty million connections made daily show the usefulness of the Bell Service |; AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPAN IES One Policy who have books at put in a si solate fronr frequently it pens that chairs are placed in front o the case! Now, your book lover al- ways has the surface of his titles free and clear. One can get at any book by a simple extension of the arm. In other houses I have noticed an almost com- plete absence of books; only a best- seller—usually borrowed from a neigh- he observed, “ all. These case, where they lic And how any are usu to year. 1133 One System Universal Service in the living room. z in what the Super- tin reality his re <1 to that class of intelligent.” No ficial Cynic says, mark should be confi people known as doubt these people may be judged by the books they have or have not, but after all they as a class are limited. I know a red Indian who constantly inspires my respect and who has never read a best- seller. comicbooks.com