Life — June 23, 1910 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: MENTAL SUBSCRIBERS FLOWING IN Wonderful Success of LIFE’S New Thought Department— Some Testimonials Received. NOTE :—This annonncement is onl reached the high real thought advertising department, altogether just as soonas f i of our readers are tuned up means. Just imagine for a moment a vast reservoir of thought in gathering in hundreds of mental subscribers an hour, and Over a Million Mental Subsc: Bea mental subscriber to LIFE. It will cost you nothing butamoment’sthought. Here istheproperform. Just read it over, repeat it to yourself, concentrating your mind for that purpose, and the thing is done. From that mo- ment you are one of us, and will lead a life of continuous laughter and bubbling joy! Form. (Concentrate, and repeat mentally. Then remain passive for a moment until we get the order recorded.) Dear Life: I wish to become one of your mental subscribers for one year. I would like to receive with my subscrip- tion your regular imaginary premium. I agree to notify you promptly of any change in my address, which is as follows: (Here state mentally name and address.) The moment you have thought this, it will be received by our Mental Advertising Bureau, and you will be sent back a mental receipt. Also, we prefer not to receive subscriptions for longer than one year. Many persons, just because it apparently was so easy, have sent us in a five years’ mental subscrip- tion. That is because they do not understand the real underlying principle of our great work. They are not yet divorced from the belief that they are not doing a real thing when they thus subscribe mentally to LIFE. They look upon their conscious thought act too lightly. When you subscribe mentally, therefore, you are per- forming a conscious and responsible act, and we are as- suming as great a responsibility in accepting your sub- scription. On the other hand, you might want to stop your mental subscription at the end of a year yourself. Remember, although it seems only a thought, by mentally subscribing for five years you are really committing yourself for that length of time. We urge everybody, therefore, to subscribe mentally for only one year. Or, if you like, take a three months’ trial subscription. You'll be vibrated two weeks before it runs out. Obey that mental impulse. Concentrate on our thought form as given above. You can do it anywhere—sitting in the train or by your fireside. We expect to have ten mil- lion mental subscribers before the First of September. Every new subscriber added only increases our power for Joy—adds to the great reservoir. Lead the mental subscription Life. If you doubt its value, glance over some of the testimonials that follow. They are nothing compared with the mental ones we are constantly receiving: Hiawatha, Kansas, July 16, 1910. Dear Life: Never shall I forget my sensation when I first became a mental subscriber to your paper. I wouldn’t have be- lieved it possible. I have always been a very practical 1132 mmaterialistically printed for the benefit of a few physical readers who have not yet er plane where printing and types are unnecessary. It can give at best only a faint adumbration of our rele at which everybody is at work. We shall hope to discontinue this department so they will receive our best thought without this coarse physical LIFE office, reaching out over all the country and you will get some idea what it means, riptions Received To Date. person, and never taken any stock in anything that I could not see or handle. (Now I know that underneath it all I was leading a complicated mental life.) Well, I saw your announcement to Obey that Im- pulse and subscribe mentally, and I couldn’t Help but laugh at it, it was such a fool idea. Then, just for fun, I said to myself (mentally), ‘‘Here goes. It isn’t going to cost meacent. Allright, Life, put me down on the list."* Understand, that was allI did. I remember the time as if it were Now. I was standing over my motor car try- ing to put ona new tire, and I stopped for a moment to rest, and while I was standing there I just thought that apparently idle little thought. Would you believe it, I got that tire on in a jiffy, and I haven't had a puncture since. But that's only a small part of what has happened to me. I'm joyful all the time. I wake up In the night and have a laugh all to myself—over what? Why, over the current mental number. _ But you understand, I am sure. This is just a word of gratitude. Here's to your aura. Long may it wave! Yours Chicago, July 13. Dear Sir: As you doubtless know, I have just mentally sub- scribed for Life for my whole family. I had to do it by proxy in the case of my twins, but the effect has been immediate. From being morose youngsters, with exceed- ingly trying and tuneful dispositions, they have settled down toa calm and uneventful existence. Of course, it’s physical, but still I have not quite yet got to the point where noise doesn’t disturb me. The mental premiums came to-day, and have added much to the interior deco- rations of our several minds. There happened to be a set of duplicates—due to two of us thinking of the same thing at once—but the matter was remedied almost im- mediately upon our mental request. Gratefully yours, We have only one thing more to add. Don’t be disa pointed if, after you have thus mentally subscribed, y do not begin to feel the effects for several days. That i) only due to the fact that you may be more or less bound to the materialistic illusions of life. It takes time to geff} the current started. But suddenly you will find yourself being joyful over something that you don’t quite under}) stand—in a dim sort of way, like the sunshine breaking) through the clouds. That's only a LIFE joke working its way to the surfac Don’t delay. Think your subscription now. Or, if you are still engrossed in materialistic things, ani find it easier to carry out some physical formula, then jus write an imaginary letter, giving your name and addres send an imaginary check for five dollars, put on it an im aginary postage stamp, drop it inan imaginary post-offic and wait with feverish imaginary impatience for the aginary result. Address LIFE, 17 W. 31st St., N. Y. We will get it all right. P. S.—No connection with any other department of th Paper. comicbooks.com