Life, 1910-06-16 · page 9 of 44
Life — June 16, 1910 — page 9: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The left side features ads for Brooks Brothers clothing and Air Tight Steel Tank Company. The right side is a full-page advertisement for "The American" automobile, made by American Motor Car Company in Indianapolis. The car ad includes a photograph of Herbert Lytle winning a 50-mile stock chassis race, averaging 74.6 miles per hour. The text emphasizes the car's reliability, speed, and safety—claiming it "easily the most consistent, speediest and safest high powered, high class automobile of America" based on a 1910 Atlanta race. No cartoon satire or political commentary is present. This is straightforward product promotion typical of early 20th-century *Life* magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
j/America’s Greatest Car THE AMERICAN Wins over a field of the world’s best cars, averaging 74.6 miles an hour in 50-Mile Free-For-All Race, including change of tires. "Stasusnco 8% Bika Bvihon, CCCLOTHING NG&K Gentlemens Purnishing CRE oz. Tropical Weight Suitings for extreme warm weather. Summer Furnishings, Hats, Shoes, Traveling Kits. Herbert Lytle in Winning “ American "* Stock Chassis Car. Send for Illustrated Catalogue. | That The American is easily the most consistent, speediest and safest high powered, high class automobile of America was once more proved at the first great race meget of 1910, Atlanta, -|Ga., May 5-7, when it splendidly vindicated every claim that has been made for it. ‘ BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK Newport Branch, 262 Bellevue Avenue, after June 10th. In the 50-Mile Free-For-All—the With the track under water, and most important event of the while going at a 7o-mile gait, Heeraeed Wiha can, driven by. The American struck a hole, the world’s rong including ie jerking the steering wheel out of famous FIAT on at an average Lytle’s hands, and before he of 74.6 wailes per hour. which in could regain control the car cluded & change of ties. And made two sensational full revo- this, mind you, with a stock lutions and one reverse, without chassis in a regular stock car the slightest damage. event. This occurred immediately before the Write and chicks Strength Booklet In the 200-Mile Stock Chassis event, with track conditions marred by heavy rain, The American went the route in 185:10:25, making the first 100 miles at an average of 72.6 miles per hour, which also included change of tires and much time consumed in replacing a lost radiator cap. grand stand, proving absolutely to every spectator in that great structure the inherent safety of The American's underslung frame. A car of any other con- struction, as Lytle himself said, would have turned turtle with most disastrous results. Convenience and Economy ‘are found in THE AIR TIGHT *STEEL TANK It is made from steel 3/16 in. thick In the building and development of The American we have not been afraid to get away from the conventional in design, and The American is sold to those experienced, dis- criminating motorists who recognize that its construction has wholly eliminated the danger and disadvantages of contrasting types of high powered cars. 2 TIOHT STEEL TANIK SMPANY PT TSRURGH, PENNA “tty, LE watt @ ci catonaewbseiiilhia Send for complete descriptive literature and name of our dealer. . . . 1. The American Motor Car Company | INDIANAPOLIS : Dept. F : INDIANA Licensed Under Selden Patent SS ree: “ZT comicbooks.com