Life, 1910-06-16 · page 10 of 44
Life — June 16, 1910 — page 10: what you’re looking at
What you’re looking at
This is a **Packard Motor Trucks advertisement**, not satirical content. The page features a photograph of an early motorized truck with wooden slat sides, positioned against a backdrop of what appears to be a railway car or industrial structure, with several men in period suits examining or standing near it. The ad's text employs a testimonial approach, urging potential customers to "ask the man who owns one." It claims Packard Motor Trucks are used by "over fifty lines of business" and emphasizes their efficiency and traffic capability—suggesting these were commercial vehicles marketed to business owners who needed reliable transportation. This reflects early 20th-century advertising strategy: leveraging peer endorsement and practical business benefits to promote emerging automotive technology to commercial enterprises.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
t Sate CMOTOR TRUCKS eee SK THE “MAN WHO OWNS ONE Year after year this has been our advertisement of Packard Motor Cars. We did not apply it to Packard Motor Trucks when we first began to deliver them, We did not know how much or how little it might mean. Nobody knew. Now we know. Packard Motor Trucks are used in over fifty lines of business by people who understand traffic and must have efficiency. Thirty-two page catalog on request PACKARD MOTOR CAR COMPANY DETROIT, MICHIGAN Comicbooks.com