Life, 1910-06-02 · page 40 of 56
Life — June 2, 1910 — page 40: what you’re looking at
What you’re looking at
This is primarily an **advertising and light humor page** from Life magazine, not a political cartoon. The page features: **Main Content:** - Bank advertisement (Astor Trust Company) listing wealthy directors - Updated "Mother Goose" nursery rhyme parodies satirizing modern greed (Jack Sprat sells roast beef for profit; Taffy is a criminal "welcher") - Short humorous anecdotes about American wealthy travelers and social types - A cartoon illustration of a fashionable woman with the caption "It's not my face / It's the figure / That counts"—mocking vanity and corseted fashion **Advertisements:** Multiple product pitches for whiskey, patent fasteners, aperient water, and tourist tours—typical period marketing. **Overall Point:** The humor targets American materialism, wealth-obsession among the upper classes, and contemporary social pretensions. The "Mother Goose" rewrites are the sharpest satire, suggesting that modern commercialism has corrupted even children's literature. This reflects turn-of-the-century anxiety about rising consumerism and the nouveaux riches.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: Astor Trust Companys FIFTH AVE. & 36™ST., Surplus and Profits, $750,000 Capital, $1,250,000. Interest Paid on Daily Balances DIRECTORS BENJAMIN ALTM AN, B, alt sou sacon ASTOR GEO. F. BAKER, nan First fase, Attorneys, CLAFLIN, Pres't United Dry Goods Companies THOMAS COCHRAN, Jr. Vice-President HP. DAVISON, W & Co, Hankers OFFICERS EC. CONVERSE, RD LBOOCOCK, Ass'tSec. JAS, R. TROWBRIDGE, Trust Officer Mother Goose to Date JACK SPRAT Jack Sprat could eat no fat, His wife could eat no lean, And so they sold Their roast beef cold And cleared a million clean, THE FATE OF TAFFY Taffy was a welcher, Tafly was a thief, rafly came to my house, Stole a piece of beef! I went to Tafiy’s house, Seized him by the ears, Had him sent to prison for “seven years! —Harper's Weekly. His Task “Did you do much sight-seeing when you went abroad “No. answered = Mr. Cumrox fother and the girls did the sight- seeing. I had to put in my time finding the places where they cash letters of credit.”"—Wasp. WORLD TOUR—ORIENT Also: Tour Spain. Sicily, Italy (Christmas in Rome) and France, URS ¢ November DE POTTER TOU sear (Feat, Troadwa NEW YORK JOUN I, DOWNEY, Building Construction, ELBERT H. GAT Charman U. 8, Ste KOBERT WALTON AS W. LAMONT. Ww ScGARRAT, Pres't Mechanics & Metals Nat'l Bank. CHARLES A, PEABODY, Pres't Mutual Life Ins. Co, NEW YORK WILLIAM H. Pres't Chemical Vice-President. Corporation, eer, —- DANIEL G. REID, sOELET, STRONG, Jr.. Vice-Pres't Bankers’ Trust Co. CHARLES L, TIFFA Vice-Pres’t Tiffany & Co. ALBERT H. WIGGIN Vice-Pres't Chase Nat'l Bank, THOMAS COCHRAN, Jr. Vice-Prea, 75, 000, 000 WASHBURNE'S PAT. “O,K.? ott ‘There i cosine they ons tote Perec e> 4 te The O. K. Mfg. Co., Syracuse. N. Y., U. S.A. ois In EMERGENCY Try Hunyadi Janos NATURAL APERIENT WATER, Avoid Substitutes \ lh 5 HAT CouNTS, In a Pinch, use ALLEN Gallant Engineer! Cousin Will and his sister Mary, a maiden lady timidly disposed, were driv ing the old nag in the buggy when the met a traction engine, The old was of a calm and undemonstrative dis- position, but Mary, fearing a runaway. insisted on alighting and walking past the engine. The engineer stopped the vociferous thing and came forward to offer assistance. “Can I lead your horse by the engine, sir?" he inquired. “Thank you,"’ answered Will; “I cat manage the horse very easily, but I would be much obliged if you would lead the lady by.” —Lippincott’s. GREAT BEAR SPRING WATER 50 cents per case of G Elass stoppered bottles Refreshing Sip for Thirsty Lip HUNTER WHISKEY HIGH-BALL WUNTER 3S FunmoreR™ QUNTER SunwontR It’s Pure and Good, That’s Understood Sold at all first-class cafes and by jobbers. wM, LANAHAN & SON, Baltimore, Md. comicbooks.com