Life, 1910-06-02 · page 39 of 56
Life — June 2, 1910 — page 39: what you’re looking at
What you’re looking at
**Advertisement Section:** The upper half is a full-page ad for "Exide" batteries used in electric vehicles. The illustration shows a well-dressed family arriving at what appears to be a baseball game in an electric car, with crowds visible in the stadium background. The ad emphasizes that electric cars—once limited and inconvenient—now offer luxury, range, and reliable power via Exide batteries. It lists major manufacturers (Baker, Studebaker, etc.) using this technology, reflecting the era when electric vehicles competed seriously with gasoline cars before the Model T's dominance. **Story Section:** Below is a continuation of "Red Flannel vs. Bow Legs," a serialized story about marital conflict. A husband and wife (the Pitkins) are feuding over politics and a mayoral campaign. The husband, apparently a political operative, prepares a smear poster attacking his wife's candidate—a woman suffragist—by mocking her education and domestic skills. The satire targets both machine politics and emerging women's suffrage movement tensions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOW THE FAMILY GOT TO THE GAME There was a time when electric cars were small, inconvenient and very limited in travel area. To- day they are ample in passenger accommodation, luxurious in equipment, elegant in appearance—and when fitted with THE “YSx{e” BATTERY travel on one charge as far as the reasonable require- ments of any day's engagements may demand. The “Exide” Battery is a compact supply of dependable power ready at any moment. Its superiority is so generally recognized that more than 90% of all electric vehicles manufactured are equipped with it, and all these—the leading electric vehicle manu- facturers—use it. General Vehicle Co, Ideal Electric Co. C. P, Kimball & Co, Rauch & Lang Carriage Co. Studebaker Automobile Co. The Waverly Co, Woods Motor Vehicle Co. Baker Motor Vehicle Co, S. R. Bailey & Co., Inc. Broc Electric Vehicle Co. Columbus Buggy Co. Champion Wagon Co. Couple Gear Freight Wheel Co. Columbia Motor Car Co. Elkhart Carriage & Marness Mfg. Co. Specify an “Exide * Battery when buying an Electric Car. THE ELECTRIC STORAGE BATTERY CO. 1888 PHILADELPHIA, PA. 1910 New York Boston Chicago St. Louis Cleveland Atlanta San Francisco Toronto Detroit Denver S‘'Eride"" Depots 715 Distributors Inspection Service Corps Red Flannel vs. Bow Legs (Continued from page 1019) “I wouldn’t say anything about political rings if I were you,” retorted Pitkin. “If there is anything worse than the ring you are bossing, I should like to know what it is. You have stopped at nothing. You have no sense of honor, any- way.”’ “Umph! like that. Honor! Has real estate advanced more rapidly than ever before in our history? Woman, I say again, has done it!" Pitkin reached in his pocket and drew forth a cigar case “Have a weed?” he said impertinently. His wife scorned him. “You can't intimidate me,” she said. “I am going to fight this battle to the bitter end.”” “So am I. My friends demand it and duty impels me.” He drew from his pocket a large poster “This goes out to-night,”’ he said, “to every voter in the district.”" She read as follows: “Voters! It is time that the truth be known, The truth. the bitter truth, even though it comes home to us. Patriotism is higher than petty sentiment. We desire to call renewed attention to the record and character of the candidate for mayor on the Woman Suffrage ticket. “She was cducated at a girls’ school some fifty or more years ago- ‘A “A base lie!" exclaimed Mrs. Pitkin. “And learned how to embroider fancy work, play cards (Continued on page 1031) Ccomicbooks.com