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Life, 1910-05-19 · page 32 of 40

Life — May 19, 1910 — page 32: what you’re looking at

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Life — May 19, 1910 — page 32: Life, 1910-05-19

What you’re looking at

This is primarily an **advertising and editorial content page** from Life magazine, not a political cartoon page. The main content includes: 1. **Thermos bottle advertisement** (left side): A practical ad emphasizing the Thermos's everyday utility—keeping liquids hot or cold for hours without fire or ice. It targets multiple demographics (mothers, athletes, travelers). 2. **"The Literary Zoo" editorial** (center): A column discussing literary journals, particularly praising *The Bookman* for balancing journalism with literary taste. It celebrates *The Dial* of Chicago for surviving thirty years on literature alone, tracing its lineage to Margaret Fuller's 1840s Boston journal featuring Emerson and Thoreau. 3. **The Outing Magazine advertisement** (right): Promotes outdoor recreation—hunting, fishing, baseball, and motor driving—appealing to June leisure activities. 4. **Egyptian Deities cigarette ad** (bottom): A minimal advertisement for cigarettes. The page reflects early 20th-century Life magazine's mixed format of advertising, literary criticism, and lifestyle content rather than satirical political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘LIFE: 10 Minutes from B'way THE MONTCLAIR “ON THE MOUNTAIN TOP ” MONTCLAIR, N. J. Reader, you maynotknow of your real— everyday need for Thermos— but it is a real Only the Bookman survives—a_ sur- need * at can be} vival, we believe, due in a great meas- suppu.ed in no ure to the combination of journalistic other way. instinct and literary taste possessed by Thermos Mr. Arthur Bartlett Maurice, who, in keeps liquids his always interesting “Chronicle and and solids—hot! Comment,” steers craftily between the —witheut fire—and Seylla of fatuous exploitation and the cold—without ice—for Charybdis of stodgy and sterile fact. hours and days—until Illustrations, of course, help the ready for use. Simply a Bookman mightily. Could any pe- proven fact. riodical, without pictures, live by lit- Th! Whe _| erature alone? The answer is at hand: Thermos li my ne ue The Dial, of Chicago, does. The Dial, ery — baby’s of Chicago, has lived by literature bersects An Everyday t milk can be alone, lo! these thirty years—conducted Sane ae kept pure and by the original founder, edited by its | . jl sweet at just first editor. Nearly all the English Necessity HI the temperature! reviews look to politics, to public af- your infant de fairs, as well as to letters. But to let- aa ters alone is the Dial devoted. This h mands—with | month of May marks its thirtieth birth- : day—the natal day of a journal known Y (Continued from page 935) iS i: S ie UAL oe Tae ra seventy years ago as the Dial, of Bos- ton—a journal edited for four years catches the June spirit. A by Margaret Fuller, and including radiant outdoor invitation in among its contributors Emerson and picture and story. f Thoreau. Its continuous and prosper- @ There’s real sport in Bel- _In the sick-room any | ous conduct in Chicago, since its re- more Browne’s HUNTING THE liquid or solid prescribed or vival in 1880 in a course of dignity CarRiBovu. An early vacation desired can be Kept hot or without dulness, and with a regard for hint in Camp’s account of aime Na FIsHING MOUNTAIN TROUT. trouble or loss of time. f aE 1 For Automobilists, Yacht. —— = . : xpert help at every point. Catfon of outing Thermos gives rT Take TEACHING HER TO comforts that can be obtained SHOOT and MOTOR DRIVING in no other way. woh Or father. mother, grandma, WITH BRAINS. son or daughter, athiete or in- | * valid, there ate daily neds for @ And there’s Baseball—C. E. a please be cau- i tout. Lookforthename'Ther: Van Loan’s inside view of the mos ion the bottom of every fi beginner in the big Leagues. { — e pictures count. Americas Therics | ke @ All news-stands, 25 cents. $3.00 ottle mpany ii ayear. Send fifty cents in stamps Thermos Building to-day for three months’ trial sub- int * 243-247 West 17th St., ii .& scription. NEW YORK Liberal offer to local repro- ERAT i i sentatives. Write for terms. i AURA i ; oh j | @r OUTING MAGAZINE ——— 31S FIFTH AVENUE + NEW YORK CITY ‘ % 2 . timeliness without triviality, seems to Coming Special Numbers of LIFE De i t ies Bee ee eretteratie ohiceenent ———— —_— Our congratulations to Mr. Franc TRAVEL AUTO i iy 7 iy ‘a Fi yne—prii y HOME, SWEET HOME THANKSGIVING The Utmost in C@earettes Either Beowme= printer, poet ae GRADUATES” , HORSE SHOW eater, publisher; once a mere hie DOODLE MIDNIGHT We don't count Englander, but long and latitudinously DYSPERTICS ADAM AND EVE the cost when of Chicago and California—the bowels FAT FOLKS’ WILD OATS ie taake then i > . and red blood of our it it. The GOODY GOODY . CHRISTMAS You wonv when West is seally a7 *yonderfell lace NAUTICAL BURGLARS’ MEN'S RIGHTS you smoke them when you come to know it; and hat Cork Iips or Plain has been our good fortune. W. T. Larned. => comicbooks.com