Life, 1910-05-19 · page 3 of 40
Life — May 19, 1910 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes three Jones brand automotive accessories manufactured by United Manufacturers (250 West 54th Street, New York): 1. **Jones Live-Map** - a navigation aid that guides drivers by indicating their route on a rotating disc, keeping them oriented on roads 2. **Jones Yobel** - an electric horn designed to produce distinctive signals for safety and communication on roads 3. **Jones Speedometer** - described as "geared to the truth," a speedometer measuring actual road speed The page uses humorous language and small illustrations of early automobiles to market these products to motorists. The "humor" is largely in the marketing copy's tone rather than any satire—these are straightforward product advertisements dressed up with witty descriptions of their practical benefits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gives you your route and keeps you straight. Under its guidance the most muddling twists, turns and corners melt away behind you. It is better than a Human Guide because it is always doing its work to the exclusion of everything else. It doesn't dream over the scenery, it doesn’t babble while you drive, it doesn’t forget the way. The roads of the World, divided into convenient sections, are printed on its revolving dises. One hundred miles are described on cach. The momentary position of your Aying car is indicated on the silently turning disc by a pointer. Thus it shows at a glance where you are and tells with a word what to do. ‘The Jones Live-Map emancipate you from slavery to great, lop: ping maps and profound route-books that you can't make head or tail of without stopping. All Live-Map discs are prepared by the Touring Club of America, Broadway at 76th Street, New York. A witty camera has made for us a score of excruciatingly funny photographs, from life, of Dilemmas of the Road. We guarantee every experienced motorist who will send for it a hearty laugh—be- sides full information about the Live-Map. Write United Manu- facturers, address below. NEW JONES YOBEL Caruso can make more noise than a rowdy at a baseball game. The singer pleases you; the screecher offends If the quality of a sound is pleasing you don't mind its great volume. To say that the sound which 1s most offensive, is, therefore, the most penetrating is absurd. The new Jones Electric Yobel is the most penetrating of all auto- mobile signals, but it is not raucous or terrifying or insulting. It may be imperative, yet it does not suggest an intoxicated chauffeur out “joy You recognize it at once as the distinct signal of a lady's or ar etal ta, the far-f crisp, snappy signal in the city street, a far-flung, penetrating note upon the eguatry toed. Urgent, yet civil the Jones Yobel secures quick co-operation and instant right of way. Uses 75% lemselectriety thanany other horn. If your dealer doesn't have the Jones Yobel, write United Manufacturers, address below. JONES SPEEDOMETER GEARED:‘TO'THE’TRUTH ‘The hand on the dial of the Jones Speedometer feels the pull of the wheel on the road. This pull is by metal-tovmetal contact, by shaft-and- te cannecton direct drive which can never weaken, never vary. er 8 meters depend on a magnet and a hair spring to pul the indicating hand. Magnets lose theit strengths, hair” springs, like mercury, are sensitive to the slightest changes of weather. And be- tween the magnet and the indicator is an air gap that breaks the trans- mission of speed. In this way a magnetic speedometer records out- side influences. ALL JONES ACCESSORIES WHOLE- SALED BY THE UNITED MANUFAC- TURERS. OTHER STANDARD EQUIP- MENT ACCESSORIES, WHOLESALED BY UNITED MANUFACTURERS, ARE UNITED MANUFACTURERS, EQUIPMENT 2, rac we The Jones Speedometer records speed—speed only. Neither the un- certain condition of a magnet, nor the changeable tension of a hair spring, nor anything else but speed is transmitted to the Jones indicati No power, or influznce, outside of the turning of the roa wheel, can affect it. That is why we say the Jones Speedometer is “Geared to the Truth.” Send us the name of your dealer if he doesn’t beep the Jones meter, and we'll see that you get one quick. rite United janufacturers, address below. NON-FLUID OILS, MoToRol, MEZGER AUTOMATIC WIND SHIELD, WEED ANTI-SKID CHAINS, SOOT-PROOF SPARK PLUG, CONNECTICUT IGNITION SPECIALTIES. 250 West 54th Street, New York comicbooks.com