Life, 1910-05-05 · page 47 of 72
Life — May 5, 1910 — page 47: what you’re looking at
What you’re looking at
This is not a political cartoon but a **piano advertisement** from *Life* magazine. It endorses the Baldwin Piano by associating it with **Mischa Elman**, a renowned violinist of the era, and quotes **Saint-Saëns** (the famous composer) praising the instrument's tone quality. The advertisement uses a common marketing strategy: celebrity endorsement and artistic prestige. By showing Elman performing violin alongside a Baldwin Piano, the ad claims the instrument's sound complements even a master musician's artistry. The quote about "perfection of polished art" attempts to position Baldwin as the choice of serious musicians. The illustration depicts a concert performance, reinforcing the piano's association with classical music and high culture. The ad includes multiple Baldwin Company office locations, indicating it was a major manufacturer.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Choice of Genius Rounded and enriched is the marvelous art of Mischa Elman by the tone of the Baldwin Piano. With the music which this master draws from his old Italian violin Baldwin-tone is singularly in accord. _ Flawless purity, mobility, fire; these qualities are not more in the strings than in the singing keyboard of the Baldwin. Of Elman’s playing of Schubert's “Stiindchen"” to Baldwin accom- paniment Saint-Saens said— “Such blending of tone with tone is the perfection of polished art.” The elements which make the Baldwin a world-great piano are set forth in the Baldwin catalogue. A line to nearest representative will bring you this book. cx..cez. Che Baldwin Compang 142 W. Fourth Street Indianapolis Loulsvitie WN, Penn'a St. 4258. Fourth Ave. CINCINNATI ines ioral 40 Huntington Ave, 1626 California St. St. Lous San Francisco W013 Olive Street 310 Sutter Street comicbooks.com