Life, 1910-05-05 · page 45 of 72
Life — May 5, 1910 — page 45: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not satire or a political cartoon. There is no cartoon content on this page from *Life* magazine. The page promotes Heinz pickles, emphasizing their superior quality through detailed descriptions of production methods and varieties (Sweet Pickles, Sour Pickles, Chow Chow, Dill Pickles, and the new "Euchred Pickle"). A notable marketing claim is that all 57 varieties "do not contain Benzoate of Soda, other drugs or artificial preservatives"—reflecting early 20th-century concerns about food safety and additives. The company also emphasizes membership in the "American Association for the Promotion of Purity in Food Products," appealing to consumer anxieties about food quality. The page includes a product image of a Heinz Euchred Pickle bottle and is purely commercial content, typical of *Life* magazine's advertising sections.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SEE Pickles Everybody knows Heinz Picklesand their un- rivalled goodness. But perhaps you do not know how many kinds of delicious pickles are made by Heinz nor the reasons for their superior quality. Making a better pickle is no slight matter. It means the selection and growth’ of special varie- ties of vegetables that are thinner skinned, richer in flavor, more tender and uniform in size. It involves the procuring of finer, more pun- gent spices the making of mellow, aromatic vine- rs, the assembling of many elements that must Bs better than any produced before. Heinz Euchred Pickle The newest of the 57 varieties and the finest product of 40 years’ experience iri making better pickles. A com- bination of crisp, tender, Heinz-grown vegetables, pre- served in a sweet liquor of especial richness. Delightfully seasoned and exquisite in flavor. Entirely new and different —quite out of the ordinary. A most charming relish for luncheons, teas, etc. Other Heinz Pickles are: Sour Onions, Sweet Onions, India Relish, Stuffed Mangoes, East Indian Chutney. They, are absolutely pure. The St Varieties do not contain Benzoate of Soda, other drugs or artificial preservatives. Heinz Pickles are sold in glass bottles and also from bulk packages by the measure or dozen—but when buying pickles in bulk, be sure they are the Heinz Brand. H. J. HEINZ COMPANY, Member American Assuciation for the Promation of Purity in Food Products. New York Chicago Pittsburgh London Heinz Sweet Pickles—Gherkins and Mixed Pickles—are preserved ina rich, spicy liquor made from granulated cane sugar, fine old malt vinegar and pure spices. They are thoroughly sweet, but delightfully piquant—not insipid like or- dinary sweet pickles. Heinz Sour Pickles—Gherkins and Mixed Pickles—are preserved with our own pure vinegar, which is aged until mellow and perfect in flavor, and seasoned with finest spices of Heinz own importation, Heinz Chow Chow is a delicious combination of selected, pickled vegetables with a spicy mustard dressing. Not hot with pepper—it has the genuine mustard flavor. Heinz Dill Pickles, unlike ordinary salt or sour pickles, are naturally fermented in fine salt, without vinegar, and with only the Dill Flower and pure spices added for flavoring. . PICKLE (Sween) | } elated s r { Ut comicbooks.com