Life, 1910-05-05 · page 3 of 72
Life — May 5, 1910 — page 3: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or political commentary**. The page features a full-page advertisement for the Regal "50" automobile, manufactured by Regal Motor Car Company in Detroit, Michigan. The ad emphasizes the car's affordability at $1,250 with a Magneto ignition system, claiming it satisfies multiple buyer priorities: price, style, performance, reliability, and low running costs. The testimonials from satisfied owners (physicians, businessmen) stress durability and dependability. The only potentially humorous element is the small text "If you can't have, you can't brag," suggesting social aspiration—but this is straightforward marketing, not satire. The page includes a mail-in coupon for catalog requests, typical of early 20th-century automotive advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We are building 6500 Regals for 1910. Every one of them “Good as the wheat.” SATISFIES IN PRICE---STYLE --- PERFORMANCE RELIABILITY AND LOW COST OF RUNNING A strictly high grade machine— 107-inch wheel base; Sliding Gear good because the Regal is built that way Would you ask your car Transmission—three speeds torwatd and reverse; Cone Clutch; every to do more? How about cost of running? Here's the experience feature strictly up to date, A wonder for endurance. $1250 with of two physicians and two business men :— Remy high tension Magneto. Highest quality at a rock-bottom price. O. G. Freyermuth, M. D., San Francisco, writes: “In six months As to style, Do you like the illustration? The Regal “30" is have covered 4000 miles over moyptsins and all types of roads. Cost better than the illustration, Let us consider Reliability and Per- of maintenance less than a horse.” F.S Griffin, M. D., Mansheld, formance together; one proves the other. Mass., writes: “Have averaged over 2000 miles a month for six August, 1909, without any special preparation, the frst 1910 Regal months. Consider the Regal *30° the sturdiest, quietest, and least +30" —christened the Regal "* Plugger’’—dashed across the continent expensive to maintain of all moderate-priced machin from New York to San Francisco, 4031 miles in thirty days without G. A. Leonard, Pres. People’s Mutual Tel. Co., Sheffield, 1 repairs or replacements, Still holds the touring car record between reports: **5000 miles—no expense except for oil, gasoline, and tires. the points named. Louis Wolf, Wolf Bros. & Co. Bankers, Philadelphia: "While | ‘This same identical Repel “Plugger™ has since been driven 11,281 own a Mercedes, Renault and other high-priced cars, I get. more miles a8 a demonstrator—15,312 miles to its credit without repairs. pleasure from my Regal *30" than all the others combined.” April 1, 1910, the sturdy Regal ** Plugger,” urther fe cf Alter reading these FACTS, doesn’t it seem as if the Regal 30" teliability, started on a 5000-mile “Around-the-Circle™ tour, isjust the car for you? Is there any point you want further light through fourteen states and stopping at 64 cities, And it will make on? Write us, of see the Regal dealer. REGAL MOTOR CAR COMPANY DETROIT, MICHIGAN Licensed Under the Selden Patent REGAL MOTOR _CAR CO Lite 5-s-10 DETROIT Please mail catalogue to NAW crsenerosrernesnetnenneesenrssentshttenss Canadian Trade supplied by the REGAL MOTOR CAR CO., of Canada, Ltd., aguas Walkerville, Ontario comicbooks.com