Life, 1910-05-05 · page 2 of 72
Life — May 5, 1910 — page 2: what you’re looking at
What you’re looking at
This is a **Washburn-Crosby Gold Medal Flour advertisement**, not political satire. The page shows a woman in early 1900s dress with the headline "START HOUSEKEEPING RIGHT — LET 'DREAMS' COME TRUE." The ad addresses wives directly, acknowledging their domestic frustrations: "worry—not work—that tries one's soul" and complaints about "poor bread, a poor table and poor living." It frames Gold Medal Flour as the solution to marital harmony and successful housekeeping. The "dreams" reference suggests that using quality flour will transform a wife's baking success, thereby improving her household and marriage. This reflects period advertising that positioned consumer products as solutions to domestic discontent and gender roles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thursday, Annual Subscription Five Dollars. Single Copies, Ten Cents A fe Writish Pome Patered at the Post Office at New York, N. ¥., as Second Copyright in Enetan ‘and the rmorelons (Class Mail Matter START HOUSEKEEPING RIGHT — LET ‘DREAMS’ COME TRUE It’s worry—not work— that tries one’s soul, and it’s poor bread, a poor table and poor living that adds to the wife’s trials and nags the patient husband. Why not start housekeeping right, you who are far-sighted and learn the wisdom of utilizing at once every possible means for lightening and brightening your housekeeping duties ? GOLD MEDAL FLOUR will make the baking a success. Let’s have it a success in your home from the very beginning. po Use— WASH BURN-CROSBY’S GOLD MEDAL FLOUR WASHBURN-CROSBY CO GENERAL OFFICE MINNEAPOLIS, MINN, comicbooks.com