Life, 1910-04-28 · page 32 of 40
Life — April 28, 1910 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and literary content**, not political satire. The main feature is a preface by G.K. Chesterton discussing his book "Tremendous Trifles." The text humorously notes that Chesterton—like Bernard Shaw—is skilled at writing prefaces, and jokes that there are "too many books and not enough people to dust them." The surrounding advertisements are period-typical: Krementz collar buttons, garters, Evans' Ale, automobiles, and Makaroff Russian cigarettes. These ads reflect early 20th-century men's fashion and consumer goods. The page includes "Rhymed Reviews"—brief poetic critiques of books (one about a phonograph revealing a crime). The Evans' Ale advertisement uses the slogan "Don't Be Snobbish—but be particular," typical marketing language of the era. There is **no significant political cartoon or satire** on this page. It's a standard Life magazine spread mixing literary commentary with advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| KREMENTZ COLLAR BUTTONS For every special need of the particular man. Shirt front, round or lens shaped heads, short shank, Shirt collar front, lens or round heads, long shank. Back of neck, extended head to hold scarf, or lens shaped head, me- dium shank. Sleeves with detached cuffs, lens shaped, long shank. Sleeves above attached cuffs, large head, short shank. Also ladies’ shirt waists, negligée shirts, etc. All dealers, Every button insured. KREMENTZ & CO. 60 Chestnut Street, Newark, N.J. Booklet free. Rhymed Reviews (Continued from page 779) A Phonograph reveals a crime, The Villain busts in little pieces. A Japanese approves this tale; It seems he likes the fine devotion Which sanctifies a woman's sale— God bless the broad Pacific Ocean! Arthur Guiterman t’\ Swivel Catch Adjusts itself to ev- ery motion by the swing of the swivel. x C-M-C Clasp Neatest and smallest. Cannot unfasten or alip, The Only Garter Without Objections Men prefer it because it will not tear the stocking and will not bind the leg 2s cents will convince you best dealers bave them. or sample ety ma ‘Bend your dealer's name and Mr. Chesterton Writes a Preface It is Dr. Van Dyke, we believe, in his essay on Tennyson, who modestly advises his public that, after all, it were better to read the poet than to peruse what he, the essayist, has to say about him. This is the true spirit of literary self- sacrifice—an obvious immolation of the Fgo discerning the buttered side of the bread, yet content withal with the crust , with the crumbs of reward. It is in this spirit that we refrain from saying all‘the pleasant things we could and would say concerning the most re- cent offering of that tremendous trifler, Don't Be Snobbish —but be particular. E DRINK Ale Mr. Gilbert K. Chesterton. Impelled to expand and interpret, to loiter in * loving ease at the feast he has spread —to detain the diners as it were with an anteprandial oration, we listen in- stead to a still small voice whispering in our left ear, “ Please pass the Ches- terton.” Ours, then, but the cocktail to whet a public appetite already keen for what- ever his larder affords. We should like to compress in a sentence or so the import of his “Tremendous Trifles.” But we cannot hope to emu- late Mr. Chesterton, who has done this himself in a preface limited to a paragraph. If Mr. Chesterton did nothing but write prefaces he would, like Mr. Ber- nard Shaw, earn our abiding gratitude. It is a neglected art but recently re- Seven Passenger Demi-Limousine Body BUILDERS OF THE BEST AUTOMOBILE BODIES Tt HOLBROOK @. 509-15 West 56th Street NEW YORK vived. “There are too many books and not enough people to dust them,” said an humble sage of whom Beatrice Harraden was the mouthpiece. Rather “ should we say, there are too many books and not enough penmen to pref- ace them. We believe that a collec- tion of the few great prefaces that have been written would make mighty good reading, and would perhaps open the way to an interior view of many authors known to the casual eye only by name and titles. + (Continued on page 781) That's my peculiarity—what’s youre? MAKAROFF* RUSSIAN CIGARETS es cents and a quarter T YOUR Ss Nearly aves smokes them now 7h atarefZ ~ Bowclrn Mail address—95 Milk Street, Boston, Mase, comicbooks.com