Life, 1910-04-21 · page 38 of 44
Life — April 21, 1910 — page 38: what you’re looking at
What you’re looking at
This is a **Life magazine page mixing editorial content with period advertising** (circa 1910s). The main editorial section, "The Literary Zoo," is a **book review column** critiquing contemporary magazines—particularly *McClure's*. The critic mocks the magazine's editorial choices: it leads with a fairy tale about an Italian duke instead of substantive content, and includes an unrelated portrait of a woman that seems randomly placed. The satire targets *McClure's* for poor editorial judgment and careless layout decisions—mixing highbrow pretense (discussing fine art and polite biography) with accidental, jarring image placement. The surrounding **advertisements** are period products: Pond's vanishing cream, motor driving suits, tooth powder, and hair treatments—typical of 1910s consumer marketing emphasizing grooming and fashion. These ads provide historical context about what middle-class readers valued. The overall page reflects *Life's* role as a satirical magazine critiquing both literature and contemporary culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TREES: The first requisite to Hughes’ Policy of Water Conserva- ‘Re 0 0 TBL AC c who Whiten , Natural ae _ Nano, that isn't likely, either lhitt ere it is!) Why didn’t we beg t Loveliness the beginning? “The Adventures of b eli ore's a Modern Prince. A fairy tale, to SA oe Polishes g is a clear, wholesome, be sure—in the modern muckraking | healthy complexion such manner. It’s the " feature,” too. Pag | Bett a Polk hv Y as any weman may have with a the very first thing in the maga er F olis: y ithout little care and the aid of “ Vanishing zine: “The Adventures of a Modern Injury to the Leather Cream,” an exquisitely dainty, fragrant Prince: Luigi Amedeo, Duke of the Finest in Quality in Variety preparation superior to ordinary toilet Abruzzi.” Wrong again! But never 7 OPE ” creams at every point of comparison. mind. McClure’s always was strong itte POND'S EXTRACT on biography. And René Lara. He , o : Comb: nation Y COMPANY'S wrote so politely about the Pope. VANISHING CREAM soso possesses the unique and delightful feature of being M-m-m. Good photographs, too. absolutely non-greasy and hence it car be used at “VW Do you know, on the whole, taking one = for polishing Sng wiinoat fiery to glare thing with another, by and large, we far Large, 25 Cents or clothing. - mediately absorbed by the are inclined to with Bernard src ag “Baby Elite” oS 'y skin and leaves none of the Shaw when he said that Velasqt r ie Cc ste unpleasant shiny Sree i] and even Whistler, were all very well: . = ombination cue follows the use of or- but that when it came to real art, pho: . z SAMPLE on re 46, for a (6 For the love of heaven, what next! I" Company fais i ee Dent. F. Paes Why, here’ -page picture of Miss 78 Hadson Street New York ld The Literary Zoo And—well, well, well, here thing in the text, too. The picture di (Continued from page 741) . stot ships div bay acct ‘ we —Oh, very well, then.) A symbol, we peer: A were too has repeat—but of what? — Contents I M mm “What Wi hisky Is.” Le ‘OOTH POWDER® ee: During the fiscal year 1909, 116,- . 5 ee aE Ta ons of spirits were" Oh, It’s the Oxygen ; eared Jox (Peroxide of Hydrogen) that renderatt so eficte sugar! that can't be it, Why—er—er— sis cleanser of the mesth set whtteact of the tectine the slayer of Medusa didn’t really see Dents sdvae ts me Physicians prescribe it asia a he the eanve of the tote makes, Here's another Vernor noklet free on request. (Continued on page McKESSON & ROBBINS - NEW YORK Motor Apparel Shop] reer pee | eS ADArp, orf nderstood the Mr. Everything that comfort ee neat at ; | GANESH y s publications must be left at demands for the Motorist the’ back door? The first thing you PREPARATIONS and SH os SI SUITS AND COATS fon the sence thane THE GROWTH git FOR MOTOR DRIVERS evant ee ee nti lure’s "? ind the plist minister takes the Journal, Impressive and distinctive gar- |} very 1 ments designed amd tailored to pouhere itis-the portrs satisfy the exacting high standard fuiite unrelated te the D fy pueetces mee ican lady who must hate the sight of which the discriminating demand. newspapers, we fancy, Clearly its in- The models and fabrics are in- ctesion i ie text is one of those acci- adit ieaimesits coal * .: ° dents which happen in the best maga- rapping treatment for removing li Wwax- DP pred ee) Se Ned zines in the hurry and confusion of f out he llaws inthe faceand neck. Special treatoet cloths, worsteds an indr going to press three months ahead Ladies only receieed, Mrs. Adals’s Ganesh Tolet Po: weaves. After all it takes a Gordon Bennett ns and Facial ie ments can be obtained iat Prices begin at $25.00; beyond to run a journal 3,000 miles aw S hat th 5 ith id teak Fancy poor Mr. McClure’s feelings » 3 a that the suits are with one pair o! toushyee all questions relating to. Beauty, Heath al when he sees it. We should hate to i zs ; Hygiene. Mail orders have prompt attention. Fall & long and one pair of short trousers. be in somebody's shoes when he comes rections and preparations for Home Treatment - back. The worst of it is that even the Price List Booklet F; Fi FUETH AVE.& ‘rice List Booklet Free 0: Stiefel & Co. 34°St.NOY. public doesn’t want it—not the public MRS, ADAIR, 21 West 38th Street, New Yor . , 5 that wants what Mr. McClure wants. 7482 comicbooks.com