Life, 1910-04-21 · page 37 of 44
Life — April 21, 1910 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It features three commercial advertisements: 1. **Goerz Lenses** - promoting German optical equipment for photographers 2. **Elco Motor Boats** - advertising gasoline and electric recreational launches, emphasizing safety, reliability, and smooth operation 3. Brief text excerpts from "The Literary Zoo" article discussing McClure's magazine editorial decisions The only editorial content is a short piece critiquing *McClure's* magazine's choice to feature the mythological figure of Perseus (who slayed Medusa) on its April cover. The author humorously questions this artistic decision, suggesting it was a poor editorial choice without obvious merit—though the text acknowledges some unstated symbolic reason may exist. There is no political cartoon or satirical imagery. The page represents typical early 20th-century Life magazine layout: mixing literary commentary with advertisements for consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AWNINGS ountey houses: The Literary Zoo nued from page 740) McClure approved ht it for his maga ms, as you may see, that { his “policy.” Its. publica- ms to usa kind of covert satire s who lack the courage of od taste.“ What the pub- Mr. McClure yens to accord ht that his maga- of the cheaper hlies: some times just a It is evident that he has turned n trip to good account, and dent that if the noble lord yy Arnold Bennett had his 1 magazine it would ‘Goerz Lenses for all kinds of photo- graphic work give results that no other lenses can even approach. The Formule are absolutely accurate, only the highest grade Jena glass is used and only the most highly skilled workmanship is employed. Most dealers can furaish you with Goere Lenses or will get them for you. Our Book Tells About ist and tells and shows just why they are superior to any other lenses made. It will en- able you to pick out just the ns You require. Gett! ‘ orw it for 6 cente {.P: GOERZ AMERICAN OPTICAL COMPANY Giles of Goere Lenses, Geert Binoculars and Goers Cameras ice and Factory: 79m _ East 130th St.,New York Dealer’ ting Agencies: Sen Fran ot Middle West: Burke & James, Chicago ‘anciscot Hinch & Kaiser; Canada: R.F. Smith, Montreal Slco MOTOR BOATS You will never know Motor Boat perfection till you see and ride in an ELCO GASOLINE EXPRESS LAUNCH The smoothness of its operation—its indescribable power—perfect ease of control and absolute seaworthiness are combined with a beauty of grace and finish never approached in any other boat. The thou- sands who have seen them all over the country and at the Motor Boat Shows enthusiastically pronounce them to be “without equal.” Not ‘racing machines’? but luxuriously comfortable launches, re- markable for their safety, reliability and speed. All the exhilaration of motoring, With none of the dirt or dust; All the thrills of speed, With none of the danger! st catalogue of Gasoline Motor Boats and Electric Launches. 175 Avenue A, Bayonne, N. J. ew York, Literty St. o ty CR Re N. J mer, and blessed if it hasn't gone and gotten in the ointment we so carelessly names). The spectacle is not a cheer- left uncorked! You see the April Me- Clure’s came, and we tore off the wrapper for a peep—perhaps at an- other play. On the cover, What-d’you- or something equally as bad. Still, we call-him (we kn we'd need that took it as a symbol of something in- Mythology if we threw it at the or- side. (What's that? We say we're gan-grinder)—on the cover (happy thought!) the slayer of Medusa avert ing his face from her gory head, with its Janice Meredith curls. We do not blame—er—er- e slayer of Medusa (we always could remember ladies’ Buzz-z-z! Tis the first fly of sum ful one, and Medusa, we take it, wasn’t a bit pretty even with her head on, On the whole, we prefer a Christy girl no such thing. You know perfectly well there must be some reason for it Just because you're an artist yourself (Continued on page 742) m1 comicbooks.com