Life, 1910-04-21 · page 34 of 44
Life — April 21, 1910 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertisements interspersed with light satirical content**, not political cartoons. The main satire is the "Rhymed Reviews" column mocking a book called *How to Be a Yogi* by Swami Abhedananda. The poem humorously depicts yoga instruction as absurdly simple—yogis need not study, read books, or think; they simply achieve enlightenment through contorted poses ("practice aerobatic bends") and touching their knees to their eyebrows. The satire targets both trendy Western interest in Eastern mysticism and the pretentiousness of self-help instruction. Phrases like "writes reviews from intuition" mock superficial expertise. The remaining content consists of **period advertisements**: Firestone tires, Havoline motor oil, Hunyadi János water (a laxative), and Péres Chartreux liqueur. These reveal early 1910s consumer goods and marketing approaches. The page reflects early 20th-century American attitudes toward yoga as exotic, fashionable nonsense rather than serious spiritual practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Approved for your car above all other tire equip- ment— Firestone Non-Skid Tires and Demountable Rims Firestore Non-Skid tires are known the country over as the most effective and longest-wearing non-skid, again sh wa during the four National Shows, when Aut mobile manufacturers used more of these tires nm their exhibit cars than any other non-skids, Firestene D m cent. mr than any clincher or otherwise. nt ble Rims were us-d by 50 per nuf ctur rs at these shows alone They were the only ones of the quick-detachable | type good enough for these men to use on their exhibit cars at any 1910 show, anywhere. Does the unanimous approval of the ‘‘mea who know ’’ count with y u? If so, let os equip your car right now. Tire Equipment Book mailed on request. | The Firestone Tire & Rubber Co. “America’s Largest Exclusive Tire Maker AKRON, OHIO And all Principal Cities NSTERHOOD is not a misfortune it is an achieve Philistine The seperenity of Firestone Non-Skid tires was | ther demountable rims of any type, | In EMERGENCY Try Hunyadi Janos NATURAL APERIENT WATER, Avoid Substitutes Rhymed Reviews How to Be a Yogi (By Swami Abhedananda. The Vedanta Society) ow let the congreg 1 Want to Be a Yogi.” And I will teach whoever pays on raise The hymn, * lay the course ‘way under bogy never needs to grind A Yogi kindergarten, school or college; Untaught, his transcendental mind Attains to Universal Knowledge looks oil for erudition {fe casts commiserat On those CA Yogi reads no foolish books— Ile writes reviews from intuition) Despising pleasure, rank and peli, In unity with Cosmic B He knows the Selflessness of Self Ml ill-power ful, Il-seeing npass Yogitude, my friend Live pure as infants not yet teeth And practice aerobatic bends With healthful, Scient sreathing. s your legs and grasp your (A noble stunt for portly brows), And bump your knees against your eyebrows LIQUEUR Péres Chartreux N AND YELLOW— Chartreuse has always been and stil! ks (Peres Chartreux), who, Hslon from Fran althou lusive prope: oduct is nowadas ski At first-class Wino Merchants Batjer & Co. 4 Broadwa thy adjudged by th le Agents for the Gutter States. ttt ll ns WAVOLINE \MAveLine Good Cylind More mis-information ex Lubricating Oil than any ot connected with the operatic mobile. It is not surprising, ther: man in search of a good oil fused and takes the first thing hand, Here is the whole thing A cylinder oil is required to do —lubricate, and burn up clean class oils will lubricate—very { up cleanly—they contain tuo n Carbon is removed from oil | The more completely an oil has the cleaner it will burn. iltered, Filtered oils can readily 1s wished by their lighter and clearer co’ HAVOLINE OIL is the most_ hii country. Y% simply looking « carbon than any sult in cleaner cylinders and less trouble all round. le manufacturers recomm Ha ne Oils. M. owners of high class cars will use else, ‘Try it on your own car—it costs 1 than any other oils, and gives ir better results. “It Makes a Difference’’ If your dealer does not handle Havoline Oil, Write to us at any of our branches. ied OLINE OIL Broa ot SR” NEW YORK (And he that Ie: his upturned tongue To swallow down without a quiver May live forever, Le In to hunger, thirst and liver!) Now conquer passion, grief and hate, Abjure each earthly obligation (Continued on page 739) comicbooks.com