Life — April 14, 1910 — page 8: what you’re looking at

What you’re looking at

# "Perish the Thought!" - Life Magazine Editorial This page is primarily an **editorial statement, not satire**, addressing subscriber pressure on the magazine to publish another "Improper Number." The editors firmly reject this demand, arguing one such issue was sufficient. They acknowledge the temptation but declare they have "courage and can resist." The illustrated figures reinforce the message: a figure labeled **"With"** (presumably representing compliance with pressure), contrasted with **"Nuff sed!"** (enough said) and a woman captioned **"He'll never Obey that Impulse"** (resisting impropriety). The editors invite subscribers to either accept their position or unsubscribe, offering a refund if they proceed without a second improper issue. **Context**: "Improper Numbers" were LIFE's risqué, humor-focused special issues that pushed contemporary decency boundaries—apparently popular but controversial with some readers.