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Life, 1910-04-14 · page 7 of 44

Life — April 14, 1910 — page 7: what you’re looking at

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Life — April 14, 1910 — page 7: Life, 1910-04-14

What you’re looking at

This page contains no political cartoon. Instead, it features: 1. **"From Our Readers"** — A letters column where a New York scientist advocates for public discussion of anti-vivisection views, and another reader criticizes customs officials as "brutal" after witnessing them confiscate a sailor's newly purchased trousers. 2. **Main Article** — "Cadillac again breaks all records for low cost of upkeep," documenting that 50 Cadillac owners in Dayton, Ohio averaged just 12 cents per car monthly in repairs, establishing the brand's reliability claim. 3. **Advertisement** — For Life Publishing Company promoting "Men, Women and Mirth," the third volume in their picture collection series. The page is primarily informational and promotional rather than satirical.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

iL idee, Why fatigue yourself looking bh for furnished “or unfurnished apartments and houses? Let eCUALIsTS ; serrWy. 3 me do it for you. 45 W. 34th St. From Our Readers (Continued from page 665) Scientific men would, I feel, welcome and the public would benefit by a defi- nite, impassionate discussion of the views held by anti-vivisectionists and anti-vac- cinationists. It seems as though the time was ripe for the “ Anti's' to either add to our store of knowledge by an elucidation of their views or be looked upon as a sect suffering from a species of insanity called anti-science. Sincerely yours, A. O. Tree. New York City, Feb. 26, 1910. Brutal Customs Men Admiral Lord Charles Beresford, at a dinner in New York, defended the cus- toms officials of the port. “These intelligent young men,” he said, “in a difficult. position conduct themselves adroitly. The stories are false that make them out to be brutal and indelicate. If it were Turkey now! “In the days before Batoum fell to Russia,” he resumed, “a sailor on an English ship lying in Batoum harbor went ashore and bought himself a pair of trousers. He put the trousers on His old ones were quite worn out, and he told the dealer to throw them away. Then he started forth into the street proudly. “Soon he met a group of customs of. ficials. They stopped him, and their chief said: “*Those are new trousers you've got said the i ‘TL just No charge. Something more than luxurious volumes MEN, WOMEN ano MIRTH The Third in LIFE’S Collection of its Best Pictures. Like “ The Comedy of Life.” and “ The Social Comedy,” “* Men, Women and Mirth” Is a care ful seléetion from the very best of Livi larger drawings printed during the last three or four years. Reprinted on heavy coated pa- per, with good margins and a specially de. signed binding, these books are In themselves worthy of a place In any Mbrary. But taken as a series the three volumes are a sort of pletorial history of customs, cos- tumes and manners, each one covering a perlod of American life, ‘They are uniform in size, general appearance and price. Price ‘of each volume. 82, delivered, or the three volumes will be delivered to eny address In the United States on receipt of $5. LIFE PUBLISHING COMPANY 17 West Thirty-first Street NEW YORK CITY Cadillac again breaks all records for low cost of FIFTY CARS AVERAGE CENT upkeep A MONTH The fifty owners in Dayton, Ohio, territory drive aggregate of 168,580 miles at total cost fo: r repairs of $5.70, averaging 3371 miles per car and 12 cents each for repairs. Statistics were recently published in New York showing that 75 Cadillac “Thirty” owners had driven their cars 398,883 miles at the amazingly low repair cost of $53.21. Tt was said at the time that they constituted the most remarkable record of the kind in the history of transportation. Hard on the heels of the New York achieve- | ment comes the claim of a second city, showing a still lower cost of upkeep than has ever been recorded. The 75 Cadillac owners in New York city expended an average for the year of 71 cents per car, while the 50 owners in Dayton, O., and vicinity show a total cost for repairs of $5.70. or the insignificant average per car of 12 cents for the entire year. or 1 cent per month per car. The 75 New York owners were not aware that thelr travels and their expenses were to be made a matter of record, and the 50 Dayton owners were likewise unconscious of the fact that they were rolling up a world-breaking record. In both instances the cars were simply driven at the will of the owners—anywhere and everywhere. There was no particular Striving for economy, no more than any user would naturally give his car. Of the 75 Cadillac owners in New York, 46 had no repairs at all—and Dayton shows a more remarkable achievement than this, Of the s0 Cadillac owners in Dayton terri- tory. 45 had no repairs and only five had any expense whatever. OF these five, the highest expenditure was that of A. G. Rundle, of Piqua, O., whose car cest_ him’ $2.60 during the year, and was driven a distance of 20,000 miles.” The next highest expenditure was that of C. F. Ketter- ing. of Dayton, who spent $1.50; the next was that of W.'H. Nye, of Ironton, O., who nt 7 cents; the next, G. W. Raha, of cenviile, O., who spent’ 50 cents, and ‘t fifth and last was Matt Marr, of Miamisburg, . whose car cost the enormous expenditure for ene entire season of 35 cents The New York cars traveled a distance approximate to 16 trips around the world, and the so Dayton Cadillacs traveled a dis: tance equivalent to nearly seven trips around the globe. Dayton comes to the front with some figures on gasoline consumption which are almost equally interesting, as the amazingly low cost of upkeep. For instance, the average of fuel consumption for the so Dayton cars shows 17 miles to the gallon of gasoline for the touring car. and 20 miles for the demi-tonneau. One owner particularly writes that he averaged, for 4.000 miles, 21 miles per gallon of gasoline, and over 300 miles on a quart of oil. Coming one on the heels of the other, these two statements have been among the principal topics of discussion in the motoring world While it is possible that there may be other makes of cars which can show cases of low upkeep cost in occasional instances, yet it is safe to say that the records here cited, taking one type of car as a whole, have never been even approached in motor car history. The ‘manutacturers of the Cadillac, while naturally gratified, take the stand that the experience of New York and Dayton owners is probably duplicated in every locality in th United States where a considerable number of Cadillacs are driven. They point to uniformly low cost of upkeep as proof of the well-known policy which Cadillac company has held from its inceptis that the perfect car and the car of greatest economy must, of necessity, be the result of complete standardization. They contend that New York and Dayton have simply confirmed what has been known to the builders of the Cadillac and to hundreds of users in past years. to is an exemplification of s accurate workmanship which has of | im the industry. Then,’ said the customs chief, ‘ you must pay duty on them.’ “*But I've got no money left,’ said the sailor. And this was true. His last copper had gone to pay the shopman’s bill. “No money?’ cried the chief. “That's very bad for you, then. You'll have to leave the trousers with us in that case.” But I've got nothing under them,’ objected the sailor. “*Never mind; we won't look,’ and the chief and his men all repeated that 667 there was no fear—they would none of them look. “But other people may look! * shouted the desperate sailor. “The officials shrugged their shoul- ders. “*That,’ they said, ‘is no concern ot ours.” “And so the poor sailor was forced, willy nilly, to leave his new purchase be- hind and to gallop to his ship as best he could, making up in speed what he lacked in drapery.""—Tribune. comicbooks.com