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Life, 1910-04-07 · page 9 of 76

Life — April 7, 1910 — page 9: what you’re looking at

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Life — April 7, 1910 — page 9: Life, 1910-04-07

What you’re looking at

This page is primarily **advertising**, not political satire. It contains: 1. **Motor Apparel Shop** ad (top left): promoting motor coats for men and women 2. **Franklin Simon & Co.** (center): a major fashion advertisement featuring hand-made waists and lingerie combinations with prices ($2.95-$7.50) 3. **Rieger's Flower Drops** perfume ad (bottom left) 4. **"From Our Readers"** (left column): reader letters to *Life* magazine, including one critical letter about the magazine's coverage The reader letters section contains mild editorial commentary rather than satire. One correspondent criticizes *Life's* treatment of a particular topic, suggesting the magazine wasn't comprehensive enough. This is essentially a fashion and merchandise page from an early 20th-century magazine, with minimal satirical content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Motor A parel Everything that comfort demands hop Sor the Motorist. THE luxury of good fitting, cleverly designed Motor Coats for Men and Women can be enjoyed at modest’ prices. Almost an endless variety of exclusive models designed at home and abroad. Send for the Catalogue L, please. Fox, Stiofel & Co. SBAEY. From Our Readers (Continued from page 592) only ignorance or narrow-mindedness. What those parties need is liberal read- ings of Balzac, Maupassant and Flau- bert, all unexpurgated, whose writings are the greatest life-educators we have. I wonder if the ones who discontin- ued their subscription to your most esti- mable publication also discontinued their subscriptions to their dailies that pub- lished the story of the Cudahy-Lillis af- fair? A 100 to 1, No! but probably read with relish with a mental commen- dation for containing such a complete account of the “incident.” Their rea- son for their idea in excluding your magazine from their homes is so vague one cannot discern it. If Lire knew which of its readers r-) .Riegers_ ==> Flower Drops Lasts Longer Than Any Other Perfume ‘The most exquisite perfume science ever pro~ fowers by a pew process Sporepriate gift at any time. ‘A Bottle for $1.50 That Will Last for Months at drogzlsts or seat postpaid cn receipt of check ‘S odors: Li ‘Orange, los Each bottte in a unique terved, ‘ease. Money refunded it this 1 Bot the finest perfume you ever ‘SA! it'yoo wil send us the name of your druggist PAUL RIEGER, 179 t0t 8t, San Vrancico ‘Riegers* fori? PETLUMES | _"Mad ore the flowers 6row” Special Sale of Hand-Made Waists and Lingerie Combinations SATISFACTORY WEAR OF ALL GARMENTS GUARANTEED MONEY REFUNDED ON Goops NOT SATISPACTORY A—"PARFAIT Combination""—Corset cover) and drawers plaited from fitted yoke (forming skirt efiect) of sheer white batiste, cross-bar dimity or | dotted daintily trimmed with val. lace, ; embroidery beading and ribbon bows. Size 32 to 44 bust. Value $5.00/ B—Entirely hand-made and hand-embroidered waists of fine white French batiste, tucked front and back, yoke and trimming of real’ baby Irish lace, daintily hand-embroidered. Short or long sleeves as desired. Size 32 to 34 bust. Value $13.50 SPRING AND SUMMER STYLE BOOK of Women’s, Misses’, Girls’, Youths’, Boys’ and Infants’ Wearing Apparel mailed free to out-of-town applicants, Franklin Simon & Co. Fifth Avenue, 37th and 38th Sts., New York were prudishly inclined it would no doubt send a half-pound of grained salt with issues requiring it, but as Lire does not know, it can only depend on their good-will and unbiased judgment. My little word of criticism would neither praise nor blame your “Im- proper Number,’” but I wish to say this regarding the virile etching heading the book review column—"twas a true off- spring of the “red corpuscle.’” This is my first communication to you It may not be the last. You may print all, part, or none, as you choose Yours forever, CE. s—— Atiaxta, Ga. March 9, 1910. Dear Lire: Have read with no little interest your congratulations on that“ Improper $93 Number."" In issuing that number you performed the rather difficult task of be- ing improper without verging on the of- fensive There scems to be quite a few of your friends who were not at all pleased; possibly they were expecting too much, or perhaps they had bet you would not do it; anyway, it was some number. I second the motion as to your giving us that which suffered rejection Sincerely, A—, © reader. “THLORED GOWN new a Tallored Gow R jeled, Refitted, | jemotrepalreds J. H. COMSTOCK, Ladies" T: comicbooks.com