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Life, 1910-04-07 · page 10 of 76

Life — April 7, 1910 — page 10: what you’re looking at

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Life — April 7, 1910 — page 10: Life, 1910-04-07

What you’re looking at

This page is primarily **advertising**, with one notable cartoon element. The main advertisement features the "New Savage Automatic" firearm, marketed to women with the tagline "This Gun Gives Her Nerve." The ad copy encourages women to learn shooting and emphasizes how firearm ownership would boost their confidence and independence. Below the gun ad appears a cartoon labeled "WHO'S WHAT IN AMERICA," showing five identical Capitol building domes stacked vertically over simplified male faces—likely satirizing American politicians as interchangeable or indistinguishable from one another. The page also includes ads for Calox toothpaste and Great Western Champagne. The satirical column "From the Amiable Cynic to Olympia" discusses fashion and social trends rather than politics.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

From the Amiable Cynic to Cynthia HE Climax of the = Impossible, so I SSD thought, had been A reached when you —the most ultra- modern mondaine— > A i went off to the busy bustling West, This Gun Gives Her Nerve __ sn sevr etic don! tow is St. Francis, by the way,— A woman, if attacked while alone in the house, will oftentimes fall in a faint. Why? ‘The thought of pear betie ae omeettat utter helplessness comes over her when she realizes she is alone, and the thought strikes her senses cold. Spl: WeolGee ak Lie cote Be The Savage Automatic (32 cal.) will banish the thought of helplessness. Let a woman know she is able, SOE SORE, BES SP Cpa ie, ReSt without practice, to shoot straight, and see the change in her. ing? Here is a sure prescription for nerve. Hand your wife or mother a Savage. You'll find she is not afraid to Now, however, when you ask me— grasp it, as she is the old revolver. Tell her she must pull the trigger for each and every shot. Let her see, let me—to plunge from time to time into her know, by trying it, that she can shoot straight—can put all 10 shots into a mark by simply pointing it just the foaming tide of chiffons and send as she points her finger at an object. Such proof of her skill will give her nerve. ‘The effect on her peace of you the last analysis of a bugle cuirass mind when alone will last a lifetime. She need never fear an accident. It's built safe. sais CEN or the structure of a hair-ornament, “ DERFOOT’S TURN THE FAMOUS SAVAGE RIFLES a niwe a W.B. (“Bat”) Masterson, the Dodge City ex-sheriff has We have a new book about Savage sporting rifles and small the newest cut in slippers or the last written a book for peuple who need firearm protection called calibre repeaters and target rifles, Handsomely illustrated. decree in stays—I feel that I did you "The Tenderfoot’s Turn.” Men who think their lives and Don’t make the mistake of buying a rifle without sendin iajusticeg wi 3 | homes are worth the trouble, should write for it to-day. for this book. You'll regret it if you do. sd an injustice when I supposed that so Please mention store you prefer to deal with. Address Savage Arms Co., 484 Savage Avenue, Utica, New York curious a marriage as yours expressed l 2 the limit, of your infinite paradoxical THE NEW SAVAGE AUTOMATIC | ne vm Depends for its virtues not upon strong oils, carbohe or other irritating disinfectants, but upon the presence of Oxygen (peroxide) —Nature’s purifier. ‘Ask your Dentist—he knows OF ALL DRUGGISTS, 25 CENTS ‘Sample and Booklet free on request McKESSON & ROBBINS - NEW YORK you are wise, beneath—and in spite rea es ern of—all your frills and furbelows; and now that I have thrown my cap over the windmill at your behest I am prepared to gloat over “Clothes” with a perfect rapacity for details. You doubtless know -that the day WHO'S WHAT IN AMERICA of the bolster case apparel is past: J Half the Cost of Imported didn't. know until your | summons made me rub my eyes— From now on—né napping! Of the six American Champagnes Woman's waist is reappearing with a growing persistence from the for- exhibited, Great Western was the mer shapeless nebule. It’s like a new only one awarded the gold medal creation—and, like such, is greeted at Paris exposition, 1900. with the applause of the race. Imag- ine the earth without an cquator! Hips, however, are still banned. Tur- Geok Mee Your grocer or dealer can supply you key, I believe, is the one country . Absence of duty reduces its cost 50%. === Sold everywhere: whose estimate of their beauty re- Fal Ha oa mains through changing years. PLEASANT VALLEY WINE CO. _ AS the waist has waxed in popular~ y—the puff has waned. It and: its RHEIMS, N. Y. million companions flaunt only in the would-be fashionable purlieus. Made- moiselle Chic now winds her hair— (Continued on page 595) Oldest and Largest Champagne House in America comicbooks.com