Life, 1910-04-07 · page 54 of 76
Life — April 7, 1910 — page 54: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire or comics. It contains four commercial advertisements from the early 1910s: 1. **"Likly" Midget Wardrobe** (top left): A compact traveling trunk for businessmen, emphasizing convenience for busy professionals. 2. **Brooks Brothers Clothing** (top right): Advertisement for gentlemen's riding suits and furnishings, positioned as upscale menswear. 3. **Old Hampshire Bond Stationery** (bottom left): The most satirical ad, gently mocking men who haven't modernized their personal stationery—using outdated or inappropriate paper choices. It contrasts a man with "1910 apparel and a 1910 automobile" who still uses "Stone-Age" stationery, positioning refined note paper as a marker of gentlemanly sophistication. 4. **Bottom right**: "An April Shower," an illustration of a woman in rain. The only social commentary is the Hampshire Bond ad's mild satire about social pretension and modernization—suggesting that even progressive men often neglect personal refinement in stationery choice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIKLY” Midget Wardrobe A Short-trip Trunk For Busy Men. Will carry, without wrinkling, three suits and an overcoat or four suits. Has special compartments for shirts and underwear, neckwear, collars, handkerchiefs and hosiery, hat and shoes. Only a single strap to operate in packing and unpacking. The Simplest, Most Convenient, Most Compact Wardrobe Trunk ever made. Measures closed 144 x 22 x 44 inches. Larger sizes for longer trips. Made in four different styles of outside finish—all good. If you appreciate having your belongings in perfect condition and instantly accessible, you need a “LIKLY" Wardrobe. Booklet of special styles for men and women on request. Henry Likly & Company, 105 Lyell Ave., Rochester, N. Y. Riding Suits and Odd Breeches in many materials— from heavy tweeds to Shantung silk— ready-made and to order. Mackintoshes for saddle work or motoring: Send for Illustrated Catalogue BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK | — =| Don’t Use “Stone-Age” Stationery Many a good man has 1910 apparel and a 1910 automobile, and yet be- longs to the *‘Stone-Age’’ when it comes to his per- sonal stationery. ‘Would you send a social note to a friend on your business letterhead? What has he to do with your bricks, or railroads, or diamonds? Would you ite it on your wife's fini: valentine-looking _ sta- tionery? What a confession! We make strong, gentle paper, for gentle, strong men. It is in note paper form with envelopes to match. Do your friends the compliment of writ- ing them on Old Hampshi e Bond Stationery “* The Stationery of a Gentleman" It is just what a man's note paper ought to be—refined, simple, strong. It is not noticeable in itself, but it will stand notice when given, The pleasant half-conscious impression is there. Write for portfelia of samples and names of your local dealers Hampshire Paper Company SOUTH HADLEY FALLS, MASS. The only paper makers in the world making bood paver exclusively AN APRIL SHOWER comicbooks.com