Life — March 17, 1910 — page 6: what you’re looking at

What you’re looking at

This page is **not a political cartoon or satire—it's a straightforward advertisement** for the Locomobile automobile, published in *Life* magazine. The ad showcases a touring limousine positioned in front of an elegant mansion, emphasizing luxury and wealth. The text promises "perfect protection from the inclemency of Summer, the dust and sudden storms," marketing the vehicle as practical for affluent consumers across all seasons. The Locomobile Company of America, based in Bridgeport, Connecticut, operated multiple sales offices nationwide. The advertisement highlights two drive-shaft options ("30 shaft drive" and "40 chain drive") and notes the car was "licensed under the Selden patent"—a significant detail referring to early automotive patent litigation. This represents typical early-20th-century automotive advertising targeting wealthy audiences.