Life, 1910-03-10 · page 4 of 36
Life — March 10, 1910 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** for Life magazine itself, not political commentary. The main feature advertises an upcoming "Petticoat Number" issue (coming next Tuesday), described as devoted to women readers and full of "foibles" and "interesting peculiarities." The tone is lighthearted, self-aware satire about gender stereotypes—the magazine jokes that readers "need not believe it all—it's only our little joke." The decorative cartoons flanking the text show stylized figures typical of 1920s-era comic illustration. The "Sign here" figure appears to be a devil or mischievous character soliciting subscriptions. The page includes a subscription offer ($5 for one year) and lists upcoming issue themes: Hotel Number (March 24), Regular issue (March 31), and Fashion Number (April 7). This reflects early 20th-century magazine marketing strategies targeting female audiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
cut out along the dotted line. follow that psychic siigrstion as to the five, send it in to 17 West Thirty-first St., NewYork and RECEIVE TO BEGIN WITH LIFE’S GREAT Petticoat Number OUT NEXT TUESDAY Ladies, this extraordinary and absorbing number of LIFE is devoted to you. It is full of your foibles, and your in- teresting peculiarities are revealed in a pleasant and convincing manner. You need not believe it all —it’s only our little joke. COMING! March 24. Hotel Number. March 31. A Regular. ‘ —s $5.52 Canadian April 7. Great Fashion Number. $6.04 Foreign A masterpiece of Fun and Fundamentals. comicbooks.com