Life, 1910-03-10 · page 3 of 36
Life — March 10, 1910 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. The left column contains readers' letters to *Life* magazine under "From Our Readers," addressing the publication's editorial stance on journalism independence—standard magazine correspondence. The dominant right-side content is a **full-page advertisement for Stearns automobiles** manufactured by The F.B. Stearns Co. in Cleveland, Ohio. The ad features an illustration of an early 1900s motorcar surrounded by well-dressed pedestrians and includes marketing copy emphasizing the Stearns as "The Ultimate Car"—durable, powerful, and aristocratic. There is **no political cartoon or social satire** on this page. The image simply illustrates a luxury vehicle advertisement typical of the era, promoting the car's engineering quality and prestige to wealthy consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bravo! Dear Lire: Having noted your oft-repeated as- at “Lire is, with one excep- only free and independent America,” and being the pos- Henry Watterson’s Courier-Journal for the place. When do I cash in? J.J. W Purapeneuia, Pa, Feb. 12, 1910. Very Likely is, with one exception,” ete., you, too, have gone in for the great American superlative full of sound and fury, signifying nothing. This statement means nothing until you tell what you mean by “free? and by “independent."’ Certainly it falls completely to pieces unless you tell what you mean by “ journal.’” You not only are not the “only... josrnal,”’ but you are hardly the forty- leventh in importance. Yours, Doc Sam's Hot Shot Dar Lire In Heaven's name how long, O Cati- fine (or Lire)! will you continue to abuse the public patience and intelli- gence hy distortion of fact and truth regarding vivisection and vaccination (Continued on page 429) 9 “It’s a Stearns! Wherever the big cars of class are to be found, there you meet people who admiringly speak of the Stearns—the Ultimate Car. In crowded streets, on the country roads, the Stearns is recognized as the sturdy car—the car that is hon- orably built. The Stearns is furnished in two sizes. The town and country type—15-30 h. p., shaft drive—which is illustrated above—and the 30-60 h. p., either shaft or chain drive—which meets all requirements of the higher power, higher speed automobiles. These cars are furnished with Touring, Toy Tonneau, Landaulet and Limousine bodies. The Sturdiest Car The Stearns does not wear out in one year, The yearly depreciation, as com- pared with other cars, is extremely small. Stearns Limousines and Landaulets, after five years of service, are in good order and in steady daily use. No car of like rating has more reserve power than the Stearns, The Stearns is a quiet motor of great power and flexibility. Stearns construction throughout is the best that engineering skill can furnish. That is why the Stearns costs more and that is why it endures. All Stearns are equipped with Continental Demountable Rims. It Is the Ultimate No car is more aristocratic, luxurious— more beautiful in line and finish. It is mechanically perfect. The sturdiest made, and therefore the ultimate car. Most Stearns owners have owned other makes, It has seemed natural for them to progress gradually through varying grades of quality until they reached the Stearns —the ultimate of excellence. But once Stearns owners, they have settled down into a contented pride of ownership. Licensed under the Selden patent. Member A. L. A. M. THE F. B. STEARNS CO., CLEVELAND, OHIO “The White Line Radiator belongs to the Stearris” an