Life, 1910-03-10 · page 30 of 36
Life — March 10, 1910 — page 30: what you’re looking at
What you’re looking at
**The cartoon** (top left) shows a man heading to a ball dressed as a "chicken sandwich"—a nonsensical, absurd costume choice. The joke is simply surreal humor: the other person's bewildered response ("Great Scott! Where are you going with that bread?") highlights how ridiculous this disguise is. **The page is primarily advertising**, promoting: 1. **Maupassant's collected works** (8 volumes for $3.60)—marketed as "real" stories of Parisian life, with a barely-veiled pitch that they contain risqué content previously censored in English translations 2. **Autolite self-lighting cigarettes**—marketed for various leisure activities (fishing, golf, camping), emphasizing their convenience and "mellow flavor" 3. **Hunter Baltimore Rye whiskey**—claiming "perfection of purity" **The "Literary Zoo"** is an editorial column mocking bad poetry submissions and discussing whether stimulants (alcohol) fuel artistic inspiration—somewhat ironic given the whiskey ad directly below. This page reflects early 1900s advertising targeting middle-class leisure and consumption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“GREAT SCOTT! WITERE ARE YOU GOING WITH THAT mREAD? “MUSH—IM GOING TO THE BALL GUISED AS A CHICKEN SANDWICH.” MAUPASSANT Only $3.69; 8 Vols. Size 41-2 x7 inches. Ilustrated pis- 226 COMPLETE STORIES and PEARSON’S ear YEAR Delivered FREE Most Exceptional Offer, simply to get more people acquainted with our great National Magazine, which every month contains seven of the greatest lories money can buy, besides ex- austive articles on timely subjects. RENCH authors have written many lively tales which, because of false conventional modesty, have been, until recent tran; s. unknown to those who read’ only English. Prudish modesty and unfair prejudice have deprived us of the merriest and liveliest tales ever written. Maui was the one man in France who could write truly th of REAL PARISIAN LIFE so fasc rivet your attention to his merry tales, of everything else eter Guy de Maupassant's eventful career gave him ideas, ions and local color for his unsurpassed stories. Strong in imagination, overflowing with nat- ural enthusiasm and passion in his study of human Ife and phases of human conduct, things really ‘hap; pening—not as we imagine they might or as we would —BUT THE REAL DOINGS OF LIFE—is what Maupavant always gives us. 9 His dramatic ine tact. his situations and his climaxes are over- ‘wheiming. He always fixes upon the one thing ‘of most’ human-soul interest and makes it as vivid as any stage scene. These absorbing stories should be in every library—tales of travel, mystery, adventure, com- edy, pathos and tragedy, love MAGAZINE \ 425 East 24th St. New York City Please find en closed 83.60 for $00 pages, to the volume, printed from a new cast of W-point type, large and clear, on pure white antique paper, made specially for this the 8 volumes of edition, Pages are wide, with Maopassant. $9 cents liberal margins, illustrated extra for Canada, which with specially” made line; itcosts us for posiage. cut frontispieces, bound in de luxe art cloth, t backs and sides Nene stamped with an ore namental design. tens JUST A SCRATCH EXMATCHLESS: ASMORE AUTOLITE Mono.ite FOR FISHING FOR HUNTING 25c. 15c. Self-Lighting CIGARETTES They strike and light on the box in sunshine t THE ONE BEST CIGARETTE wind of storm, FOR MOTORING FOR GOLF FOR CAMPING Made of the finest, selected Turkish tobacco, blended under our personal supervision to produce that mellow flavor and fragrant aroma demanded by epicurean smokers, The sell-lighting disc ts guaranteed absolutely harmless and tasteless. At all SMOKE SHOPS, or we will send, boxes of : utolites or seven boxes of Mo! 9 prepaid, four WITHOUT A MATCH AUTOLITE MFG. CO., Newark, N.J. The Literary Zoo (Continued from page 453) One eye was red and one was green; Her bang was cut uneven; She had three fingers on her hand, And the hairs on her head were seven. . ° . O parody, what rimes are submitted in thy name! W. T. Larned. Stimulants “ Statistics show "—what do they not show?—that stimulants “in most cases” are taken “because of the lack of the right kind of food.” Attest: Dr. Smalley, of the University of Michigan. As stimulants “in cases” are ob- viously beyond the beck of impecuni- ous genius, Dr. Smalley’s gencraliza- tion sheds no light on the impulses governing the bibulous school of poe- try. This leaves to the literary sta- tistician a field still fallow—but we forbear. * 2 8 It may be objected, moreover, that in relying on the sterile data of sta- tistics, Dr. Smalley does not sufficiently take into account the personal potation. In our own casual observations of the phenomena underlying thirst we have been led to hold, tentatively, the opin- ion that it may be variously excited or subdued, according to the special in- dividual impulse by the mere perusal of poetry. Thus on some persons— Mr. Gilbert Chesterton, for example-— Omar's advertisement of wine operates deterrently, a temperance tract; others—possibly including Mr. G. B. Shaw—find in this adulation of the grape a constant and irresistible re- minder that it is time to take another Persian highball. Lyric celebration of alcoholic beverages may appease a lat- ent thirst or fling wide to it the side- door of imagination. To palates sus- ceptible to the more refined titillations of song, insidious and compel'ing in- vitation lurks in the luscious lines of Keats: O for a beaker full of the warm South, Full of the true, the blushful Hippo- crene, 484 With beaded bubbles winking at the brim, And purple-stainéd mouth, Sing again, sing again, Nightingale! Few of us come to man’s estate would lightly part with such a heaven-sent thirst. Lucullus, had he known it, and its source, would straightway have joined the Audubon society. 8 Bacchanal songs may ,moisten the glands of the sons of Belial, easily se- (Continued on page 4535) SINCE THE WORLD BEGAN AND WHILE THE WORLD SHALL LAST MANKIND WILL NEED A GENTLE STIMULANT FROM TIME TO TIME HUNTER BALTIMORE RYE IS THE PERFECTION OF PURITY, AND AS A TONIC ITS HIGH QUALITY AND GEN- ERAL EXCELLENCE IS UNSURPASSED Sold at all frutcclana cafes ard ay f WM.'LANAHAN & SON, Daltiser comicbooks.com