Life, 1910-03-10 · page 25 of 36
Life — March 10, 1910 — page 25: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a political cartoon. It contains four distinct advertisements: 1. **J. & F. Martell Cognac**: Promotes French brandy, emphasizing its founding date (1715) and quality, with sole U.S. agents listed. 2. **Brooks Brothers**: A clothier advertisement for gentlemen's furnishings, listing imported goods and seasonal styles. 3. **"HERS" Cover Advertisement**: Life magazine's self-promotion for a controversial cover issue. The phrase "Improper Cover" suggests the magazine published something considered scandalous or risqué by contemporary standards—likely involving women or sexuality. The ad boasts it sold out immediately, using scarcity to drive demand for reprints. 4. **Fisk Tires**: Advertises automobile tires, notably referencing early aviation ("until automobiles give way to airships"), indicating this page dates to the early aviation era, likely 1910s-1920s. The page reflects early 20th-century consumer culture and what Life considered newsworthy or controversial regarding women's representation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
hues of . pray turtle. y sighs cess ickens* tL" re heartily jeve in delphis J. & F. MARTELL Cognac (Pounded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE =— Sote Agents G.S. NICHOLAS &CO. New York Spring Styles in all Garments for Dress and Sporting Wear. Imported Hats, Gloves and Mackintoshes. English and French Novelties in Trunks. Leather Goods, Umbrellas and Walking Sticks. Coats and Rugs for Motor, Train or Boat. Send for Illustrated Catalogue BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK “HERS” Did you see that Improper Cover? If not, send one dollar for a copy of it, ready for framing. Mounted 11x 14 inches. You can’t beg, borrow or steal it anywhere except at this office. The first edition was sold out im- mediately. Address LIFE 17 W. 31st Street, New York Ask for “ HERS” Until automobiles give way to airships the Tire Problem will continue to dominate all others. Safety and uninterrupted pleasure demand strict attention to this vital equipment. Ready for faithful service at all times are FISK TIRES the Quality Tires THE FISK RUBBER CO. CHICOPEE FALLS, MASS. BRANCHES IN SEVENTEEN CITIES Write Department § for Catalogue comicbooks.com