Life, 1910-03-03 · page 3 of 80
Life — March 3, 1910 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Goodrich Tires advertisement**, not satirical content. The page features "The Truth about Tires," a promotional article arguing that tire quality genuinely matters—contrary to what consumers might believe. The ad claims Goodrich tires are superior through three points: superior materials and construction, a decade of road-record superiority, and thousands of satisfied customers. The tone is somewhat tongue-in-cheek: the company humorously acknowledges that skeptical consumers might attribute good tire performance to "luck" rather than quality. It then proposes that if people believe in "tire luck," they should try Goodrich to experience the same "phenomenally consistent" good fortune as other users. The large dark rectangle appears to be a space for an image or additional content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: fter all.the joy of motoring “depends largely on fhe fire equipment. ires make or mar a pleasant trip. But you may have been led to believe fhat one fire is about as good as another; that tire ‘service isalla matter of luck’ good or bad. The cortrary can be proved in three ways: 75‘ Ghemically _ and mechanically that GOODRICH TIRES Goodrich rubber and Goodrich fabric and } the Goodrich way of putting them together produce the most durable tires; 224 By a decade of road records in’ which Goodrich tires proved their superiority, over all others under worse conditions than you are Irkely to encounter; 3d By the testimony of thousands of Owners.~~ £2 Bat if'you still believe in tire#s2° luck we wo want you fo try Goodrich tires so that you might share in the ucky’ experiences of other users; their name is legion and _ their luck’phenomenally consistent. Shall we send you some of their testimony? B.EGoodrich Company Akron Ohio st in fhe World Branches in all the principal Cities, bi