Life, 1910-03-03 · page 2 of 80
Life — March 3, 1910 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes the Rubberset brand tooth brush, sold by the Rubberset Company of Newark, N.J. The ad uses comparative imagery: an ordinary tooth brush (left) versus the Rubberset model (right). The marketing pitch warns that loose bristles from standard brushes are "dangerous"—causing choking, gum disease, and tooth decay. Rubberset's solution: bristles "gripped in hard rubber and can't come out." The ad emphasizes hygiene, sterilization capability, and medical endorsement from dentists and druggists. Priced at 35 cents, this represents typical early-20th-century consumer advertising emphasizing health and safety as selling points. No political content or satire is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Potinned every The Dollars. Single Cope Copyrightie kagiand snd U day, Anal Subscriition Fe Entered at the Post Oficeat New York, (Class Mad Matter, Ordinary Tooth Brush loose bristles - theyre dangerous RUBBERSET, j Each bristle ra {tipped in hard rubber and cant come out RUBBERSET TRADE MARK NE stray bristle from a tooth brush has been known to cause greater suffering and trouble than many dreaded diseases. Violent chok- ing, festered gums, decay of teeth and inflamed intestines are too often directly traceable to stray bristles of a tooth brush, The RUBBERSET COMPANY has invented and perfected the first tooth brush in which every bristle is insured to remain in its place. A layer of hard, vulcanized rubber in the inner structure of the brush grips verlasting hold and defies wear and tear that is destructive to all other tooth brushes, HE value of the RUBBERSET Tooth Brush to every man, woman and child is inestimable. To dentists the RUBBERSET is the only tooth brush that permits sterilization. Every brush is fresh and clean before being packed and sealed in its individual box, keeping it san’ Every DRUGGIST and DEPARTMENT § will secure RUBBERSET Tooth Brushes for you. 35 cents each—any style Numerous sizes, handles and scientific shapings of the tufts. In hard, medium and soft and extra soft bristles, At your nearest dealer ; if not, write to us. RUBBERSET COMPANY, Factories and Laboratories, Newark, N. J. Rubberset Shaving Brushes, bristles gripped in hard rubber and can’t come out. Sold everywhere. 25c upwards to $6.00 THOROU STERNIZEL mi mee Te ee BRUSH RUBBER US PALOrr, = ee BRISTLES HELD IN 4ARD RUBRER SET comicbooks.com