Life — March 3, 1910 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not satire or political commentary. It promotes the Rubberset brand tooth brush, sold by the Rubberset Company of Newark, N.J. The ad uses comparative imagery: an ordinary tooth brush (left) versus the Rubberset model (right). The marketing pitch warns that loose bristles from standard brushes are "dangerous"—causing choking, gum disease, and tooth decay. Rubberset's solution: bristles "gripped in hard rubber and can't come out." The ad emphasizes hygiene, sterilization capability, and medical endorsement from dentists and druggists. Priced at 35 cents, this represents typical early-20th-century consumer advertising emphasizing health and safety as selling points. No political content or satire is present.