Life, 1910-03-03 · page 12 of 80
Life — March 3, 1910 — page 12: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains three advertisements: 1. **Philip Morris Cigarettes** - promoting "Original London" cigarettes with their "Little Brown Box" packaging, using the slogan "Old friends—old wine—complete the combination." 2. **Truffault-Hartford Shock Absorber** - marketing auto suspension technology as "indispensable for comfortable motoring." 3. **Life Magazine Contest** - "What Does this Telegram Say?" - a reader participation contest offering $100 for solving a puzzle shown in an illustration of people examining a telegram. The entry fee is ten dollars per word. The illustrated scene appears to depict a domestic social situation, but without clearer visibility of the telegram's text, the specific puzzle cannot be determined. This was a common engagement tactic for magazines of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CAMBRIDGE regular size 5c. AMBASSADOR diterrdinnce nee GOC. “The Little Brown Box” Ip Morris: AL LONDON } | Cig arettes Old friends —old wine — complete the combination. =i or" Wey | Comfortable AWHISKY THAT WIELYAGREE WITH Vou} # } (tt Fate ger What Does this Telegram Say? LIFE WILL PAY $100 FOR THE BEST ANSWER TO THE QUESTION ABOVF. Ten Dollars a Wor HE picture on this page represents a ation. Please study it carefully, and ‘see what you can make out ofit. " Note every de tai When you have made up your mind what ten words or less the telegram in the man's hands might contain, exclu- sive of the address and signature. write i tout and mailitto the Telegraph Editor of LIFE, with your name and address. The cleverest telegram. in ment of the editors of awarded the prizeof one hi Everybody is eligible. than three telegrams will from any one contestaz: The contest will 1010, no answers received: being considered. The of the winner will be made as after as possible.