Life — March 3, 1910 — page 12: what you’re looking at

What you’re looking at

# Page Analysis This page is primarily **advertising**, not satirical content. It contains three advertisements: 1. **Philip Morris Cigarettes** - promoting "Original London" cigarettes with their "Little Brown Box" packaging, using the slogan "Old friends—old wine—complete the combination." 2. **Truffault-Hartford Shock Absorber** - marketing auto suspension technology as "indispensable for comfortable motoring." 3. **Life Magazine Contest** - "What Does this Telegram Say?" - a reader participation contest offering $100 for solving a puzzle shown in an illustration of people examining a telegram. The entry fee is ten dollars per word. The illustrated scene appears to depict a domestic social situation, but without clearer visibility of the telegram's text, the specific puzzle cannot be determined. This was a common engagement tactic for magazines of this era.