Life, 1910-02-24 · page 6 of 36
Life — February 24, 1910 — page 6: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** A life insurance advertisement from The Equitable Life Assurance Society using emotional appeal. It warns fathers against neglecting to purchase life insurance, suggesting that failure to do so constitutes "criminal" neglect toward their children's futures. The ad uses dramatic language about children being "robbed" of education and homes due to parental indifference. **Right side:** A Cluett shirt advertisement (top) and a cartoon (bottom) depicting what appears to be a satirical hell scene. The cartoon's caption references "Mr. Metcalfe of Life" and includes an antisemitic slur, suggesting the figure represents someone being condemned. This reflects the magazine's occasional use of offensive stereotypes in its satirical humor—a problematic aspect of early 20th-century American media.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DID YOU EVER SEE A TIRED SHOP GIRL? OR A WORN-OUT ERRAND BOY? AOC ANGING on to the strap in a crowded street car after a hard day—going often to a cheerless home—or to a miserable hall bed- room in a cheap boarding house ? “Yes?” “Lots of them?” We thought so! Y% We have all seen them!! Couldn’t happen to your boy or girl, though! No? ¥% That’s what their Father may have thought. Y¥ He stopped at thinking about it. Didn't act when he could have bought the life insurance policy which would have prevented it all. Y Now his Boy—who has been robbed of the education which would have given him an even start in the world—and his Girl who has been robbed of her chance of a Home—meaning everything to a young woman—have to pay the price of that Father's neglect, or thoughtlessness, or indif- ference, or carelessness (call it what you will, we call it criminal, the result to the children is the same), and it’s a heavy price and an unfair one which they have to pay. Y Better take stock of your Life Insurance. Y¥ Is it enough? No? We thought not! YW Send for The Equitable Life Assurance Society man—NOW—TO-DAY. You don’t know, it may already be too late for you to get these benefits! He will tell you: Y First: Whether you can become a member of the Equitable Society. YW Second: How little it will cost to put an Equitable policy between your boy and your girl and the 12-hour day! OF THE UNITED STATES “Strongest in the World”’ The Company which pays its death claims on the day it receives them Paul Mozton, President, 120 Broadway, New York City THE EQUITABLE LIFE ASSURANCE SOCIETY AGENCIES EVERYWHERE! Nooeia your town? Then why not tecemmend some good anor worse to, os, (represent ea there?” Great opportunities to-day in Life Insurance work for the Equitable, In the neat Whitby BLACK and WHITE STRIPES in long or short pleated bosoms. Most suit- able for business wear. $1.50. In Canada, $2.25 Send for booklet "Propet Dress “MR. METCALFE, OF LIFE, 1S MERE, YOUR MALIGNITY.”” “wan! PUT HIM IN WITH THE HEBREWS! '’ comicbooks.com