Life, 1910-02-24 · page 26 of 36
Life — February 24, 1910 — page 26: what you’re looking at
What you’re looking at
This page consists entirely of **advertisements**, not editorial cartoons or satire. Four products are promoted: 1. **Fisk Tires** (top left): A humorous ad depicting hunting frustration—riders crossing rough terrain encounter a punctured tire, prompting the tagline "Oh for a *Real* tire." The joke is that Fisk tires are "Real Tires," implying competitors' tires fail easily. 2. **J. & F. Martell Cognac** (top right): A luxury liquor advertisement displaying two brandy bottles, emphasizing their age and quality ("Founded 1715"). 3. **Underberg** (bottom left): A digestive liqueur marketed as a health stimulant that aids digestion and provides energy for travelers—presented as medically beneficial rather than purely recreational. 4. **James McCutcheon & Company** (bottom right): A textile merchant advertising spring 1910 dress fabrics from European manufacturers. The page reflects early 1900s consumer culture and advertising conventions, with no political or satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hill, dale, stubble and ditch—cross-check- ing the country for hunters and hounds. A puncture! Delay! Dismay! Disgust! Oh for a Real tire. FISK TIRES are Real Tires THE FISK RUBBER CO. CHICOPEE FALLS, MASS. BRANCHES IN SEVENTEEN CITIES Write Department S for Catalogue Creates a Healthy Appetite and Aids Digestion ‘The only absolutely beneficial stimulant giv- ing permanently good results, Braces the whale system and relieves fatigue from overexertion. Greatly appreciated by thove who travel aod in the home it. is a pectaity sa well ox a laxary, Enjoyable as a Cocktail and bettes for you Over 1,000,000 bottles Imported te Caled States wif all Hotels, Clubs and Restaurants, or by the bottle at Wine Merchants and Grocers. Ask for UNDERBERG. Booklet Free. LUYTIES BROTHERS, Sole Agents 204 William Street, New York (Founded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS 6CO. Registered CRY Extadtisned VWirade Half a Century. oods for Spring 19l0 Embracing a wide range of the very latest materials from the leading European manufacturers. Many ex- clusive designs are included in the collection, which com- prises French Marquisettes, Tuscan Crepe, Batiste, Voiles, Brilliants, Caze Raye, Nebuleuse Travers, Swisses, Em- broidered Linens, Piques, Lawns, Dimities, Japanese Crepes, French, Austrian and Scotch Madras, -Cheviots, Percales, Scotch Ginghams in all white, plain and fancy colorings; also Bordered Batistes and Voiles, together with a full assortment of the best plain staple Cotton Fabrics. Dress Linens in All White and Plain Colors The new weaves for the coming season include Tus- sores, Repps and Etamines. Being yarn dyed, these are most practical and desirable for tailored garments. ‘They are shown in a full range of colorings and all white, to- gether with our standard line of plain weaves. Width, 36 inches to 48 inches; 50c. to $1.50 per yard. Also White Butcher Linen, hand loom Dutch and Italian Linens, Sheer Linen Lawns and Cambrics, French Handspun Linens in the different widths and weights; ranging in price from 40c. to $10.00 per yard. Samples of any of the above lines mailed free on request. James McCutcheon & Company 5th Avenue & 34th Street, New York, Opposite Waldorf-Astoria comicbooks.com