Life, 1910-02-03 · page 42 of 44
Life — February 3, 1910 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four product advertisements: 1. **McCallum Silk Hosiery**: Sells silk stockings for men and women, emphasizing luxury and quality with a guarantee envelope for protection. 2. **Steinway Vertegrand Piano**: Markets an upright piano at $550, positioning Steinway as the standard of quality and value in pianos. 3. **Philip Morris Cigarettes**: Features a caricatured male face smoking ("The Little Brown Box"), advertising Cambridge (25¢) and Ambassador (35¢) sizes. The slogan claims these are "the kind your friends best like to have you smoke." 4. **Life Magazine Contest**: A puzzle asking readers to decode a telegram shown in an illustration. Readers submit ten-word answers for a chance to win $100, with entries due by March 1910. The page reflects early 20th-century consumer culture and Life's revenue model through paid advertisements mixed with reader engagement contests.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Upright ME Callum Q/ sec Uris! ‘Silk Hosiery ey of SS “Grand” Value Silk stockings are essential to the full effect of prevailing dress modes, either the aristocratic richness of the plain stocking in opaque or gauze weights or the luxurious elegance of the embroidered styles—for street or for indoor wear, as the case may be. McCallum Silk Stockings enable every woman to achieve this effect. And if she desires to secure the Sullest possible advantage from her gowns, she may match each of them with our silk stockings for very little more than the cost of plain black. Ladies’ No. 113, black, is a beautiful stocking for general wear; No. 153, the companion in white and all colors; No.405, outsize and extra heavy. Men's No. 308, black, is very handsome, and No. 327 is its companion, in white and all colors. Both these numbers are very handsome, durable and moderate in price. Guarantee Envelope protects against imperfection, Obtain it with each pair; it also contains matched silk mending thread. At practically all high-class dealers’. If not at your dealer's, plear: give us his name and we'll arrange for you to'see them. You will nat dowbt the quality of Mc Callum's Silb Stockings after reading eur “rif bella,” Through My Lady's Ring.” ‘We swish you would send for it. McCALLUM HOSIERY COMPANY VERTEGRAND The name Steinway is the greatest assurance of piano value, whether the consideration be musical quality, intrinsic worth, or architectural beauty. The Steinway Vertegrand in an ebonized case at $550 places the world’s standard piano within easy reach of everybody. Mlustrated catalogue will be sent upon request and mention of this magazine. NORTHAMPTON, MASS. Largest Producers of Silk Hosiery in the World STEINWAY & SONS, Steinway Hall 107 and 109 East 14th Street, New York. Subway Express Station at the Door. What Does this Telegram Say? LIFE WILL PAY $100 FOR THE BEST ANSWER TO THE QUESTION ABOVE ‘“/ ORIGINAL D LONDON Ten Dollars a Word study it carefully, and see what you can make out of it. Note every de= tail. than three telegrams ‘When you have made up your mind G0 what ten words or less the telegram in on March the man's hands might contain, exclu- 1910, no answers receives) after that Cor sive of the address and signature. write being considered. The announces’ {tout and mailittothe Telegraph Editor of the winner will be madeas soon of LIFE, with your nameand address. _after as possible. awarded the prize of one hundred dol! 3 ‘ble. But no Bee Everybody is eligible.. ut no eg The kind your friends cof CAMBRIDGE regular size . AMBASSADOR Medes SOC. best like to have you smoke, and passaround. comicbooks.com