Life, 1910-02-03 · page 4 of 44
Life — February 3, 1910 — page 4: what you’re looking at
What you’re looking at
This page is primarily **promotional material** announcing upcoming special issues rather than satirical content. The **Valentine Number** (next week, 10 cents) is promoted as nearly double the size of a year-ago issue, suggesting the magazine's growth. The **Motor Boat Number** announcement uses self-deprecating humor—the editors claim they're "disappointed" the issue will *only* contain motor boat pictures, joking they haven't finalized content yet. The satire targets their own editorial uncertainty and the magazine's tendency toward themed special issues. "**That Improper Number**" teases an upcoming issue (in three weeks) promised to be "full of terrible things"—likely sexual or scandalous content—with comedic reassurance to worried readers. The illustration of a woman at a ship's wheel accompanies this announcement. A **Telegram Contest** and **Easter Number** (March 3, fifteen cents) are also advertised.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
« n The price of this number is only 10 cents. It is almost double i the size of what Life was a year or so ago. i Life’s Motor Boat Number : Iscoming. Don’t be worried. We have reached the point now where we are disappointed even to think that there will be any motor boat pictures in it at all. We maintain, indeed, tha: a Motor Boat number would be a poor number if it had any other motor boat pictures in it than just the ones that we shall place in this number. It's really a wonderful number. We haven't made it 1 up yet, and we don’t know what's going into it but—it’s a wonder- ; ful number. We speak with perfect certainty. And for this , reason: the number that springs into beauteous being at the last ’ moment is always an inspiration, and we have a feeling about this number. It has caused us so much worry for weeks now, that it simply must repay everybody for the anxiety by being unusually brilliant. That Improper Number The Telegram Contest 1S Coming, Madam is still going on and getting more in- Full of the most terrible things. 3 tense all the time, judging by the re- Don’t be disappointed because you oy, plies received. Send in your answer have been scanning the horizon for . ie fs at once, so we won’t have all it so long. Remember J c the work to do at the that virtue has its own = ~ last moment. This con- reward. When it does ; 4, * é test runs until March. The come, it will make you +?” Z EF announcement of .the win- sit up and take notice. ; ner will be made soon after Don't be afraid that we 1 the close. haven’t the courage to Great Easter Number publish it. We are not so oa d —Fifteen Cents—Coming selfish as to keep a good i f March 3. thing like that to our- Expect it in three weeks. G Au Revoir comicbooks.com Subscription, $5. Foreign, $6.04.