Life, 1910-02-03 · page 29 of 44
Life — February 3, 1910 — page 29: what you’re looking at
What you’re looking at
This page contains two distinct advertisements rather than editorial satire. **Left side:** A Remy Magnetos advertisement claims 100,000 units sold in 1910, celebrating automotive electrical components. The decorative border illustrates a car journey, emphasizing reliability. **Right side:** A Stearns Motor Car advertisement for their "Town and Country 15-30 H.P." luxury automobile. The ad targets wealthy buyers by emphasizing exclusivity—describing the car as suitable "for all Social Exigencies" (theatre, shopping, evening functions) with features like electric lights, speaking tubes, and superior engineering. The Stearns copy employs class-conscious language, noting that owners "have owned other makes" before "progressing" to Stearns as "the ultimate of excellence." This appeals to status-conscious buyers seeking visible markers of wealth and refinement. These are straightforward early-1900s luxury goods advertisements, not satire. The page reflects how Life magazine monetized its affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
on 4001}¢-mile driver of the jeuat deal of the success of ng trip to the fact that we 100,000 Remy Magnetos Sold for 1910. Not a quantity user who helped imke our immense 1909 season but ‘at adopted the Remy for rgro, les many manufacturers have ted the Remy for rg10 who for- y used other magnetos. Our is the largest and_ best ped plant in the world devote Remy Electric Company ANDERSON, INDIANA. Dept. 19 Branch Distributing Offices : 40-1402 Michigan Ave., Chica: ile Building, 64th and Broad- way, New York City Woodward Ave., Detroit Sor all Social Exigencies —the theatre, shopping, calling or evening functions, and in all kinds of weather. The Town and Country 1 5-30 H.P. is ‘‘the car lux- urious.”” It is designed and built throughout to embody the fullest degree of richness, refinement, elegance and convenience for town and country use. Its motor is so quiet and evenl y balanced that neither sound nor vibration is noticeable. It is so powerful that every road hill is taken with ease, so flexible and can be turned in so short aspace that progress through congested city thoroughfares is made quickly without jerking—silently. Limousines and landaulets are fitted with electric light, clock, note pad, cigar lighter, speaking tube; the design and finish being the expression of the greatest elegance, luxury and re- finement. The Sturdiest Car The yearly depreciation of Stearns Motor Cars, as compared with other makes, is very small. ‘his is particularly true of our closed cars, as Stearns Limo Landaulets after five years of ser very good order and in steady dai! Stearns cars have more reserve power than any car of like rating of any make— the reserve force in a Stearns engine is what has made Stearns power famous. We spend extravagantly in the making, where the expenditure adds to the strength That is why the Stearns costs more than common cars, But that also is why the Stearns endures, All Stearns cars are equipped with Con- tinental. Demountable Rims, THE F. B. STEARNS Co. Therefore the Ultimate No car is more luxurious or aristocratic, It is mechanically perfect, the sturdiest made, and therefore the ultimate car, Most Stearns owners have owned other makes. It has seemed natural for them to progress gradually through varying grades of lity until they reached the Stearns—the ate of excellence. But once Stearns owners, they have settled down into a con- tented pride of ownership. ar shown a is the famous 15-30 . P, Stearns Limousine Town and Country Car. “It can also be had in landaulet, touring car or toy tonneau body. A more powerful car, of equal quality and luxury, will be found’ in the 30-60 H. P. chassis. Licensed under the Selden patent. Member A. L. A. M. (3 CLEVELAND, OHIO “ The White Star Line Radiator belongs to the Stearns”’ comicbooks.com