Life, 1910-01-27 · page 30 of 36
Life — January 27, 1910 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. It contains: **Left column:** An advertisement for Underberg Bitters (a digestive liqueur) and a humorous poem review of "Happy Hawkins" by Robert Alexander Wason—a Western novel. The poem, written by Arthur Guiterman, humorously summarizes the cowboy protagonist's exploits and romance, critiquing the character as inferior to Owen Wister's "The Virginian." **Right column:** Editorials praising Life's satirical mission (noting its superiority to ordinary comic publications) and a substantial advertisement for Van Norden Magazine, targeting automobile manufacturers by emphasizing that its readers represent the wealthy 5% of American families with incomes exceeding $3,000 annually—the demographic most likely to purchase automobiles. The page reflects early 20th-century magazine culture: literary reviews in verse, patent medicines, and class-targeted advertising directed at affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: pene Best Bitter L igucur | i s Un derbers ¢ Worlt~ Best & Bitters A tonic for the weak and a cor- dial for all, Have it on your side- board. © Popular 60 years. Sold Everypchere. LUYTIES BROTHERS ~ U.S. Agents, New York, More Wisdom The Bridgeport Standard says: Lire stands at the head of the hu- morous journals of the country. It has a purpose above the provocation of a laugh and its drive at abuses is winged with wit and satire and car- ried with courage so that it is able to see the result of its work. It is to the ordinary “comic” publication, as the high coniedy. of the stage is above the slap-stick performance that catches and convulses the yokel. It gives the well as something to laugh over and the refinement of its methods only makes its matter the more effective. There could be few more acceptable presents to an educated and appre eS: tive person, man or woman, tha year's subscription to Lire, for at the end of the year the receiver could not fail to find an uplift in many ways and to cherish an increased good will for the giver. We can imagine no better advice, reader something to think about as Rhymed Reviews “ Happy Hawkins” (By Robert Alexander Wason. Small, Maynard & Co.) Come in, ol’ Pal! hang up ya hat An’ liquor up an’ shed ya duster. Draw up a chair an’ have a chat About our latest Bronco-buster : Name, Hawkins; six foot two, an’ sure A scrapper—yet he's hardly scrappy; He don’t demand no worry cure An’ that’s the why we call him “ Happy.” Oh, he c’n ride like U. S. Grant, An’ drink like bees among the clover, An’ rope an’ tie a Nellyphant, An’ fight till Hell is frozen over! He usta herd ol’ Judson’s steers; An’ Judson's daughter, Barbie, maybe Knows why he held ‘at job for years— He loved her sense she wuz a baby. He saved her, time an’ time again; An’ lastly guv her han’ in marriage To Jimmy, Earl 0’ Clarenden, With coats of arms stuck round his carriage. He's ranch-boss on the Diamond Dot, Called “ uncle '’ by a bunch o’ childrin; But when he spins a n, his plot Is dreadful mixed an’ quite bewild’rin’. He says some things ‘at make ya laugh Or think; an’ yet, in my opinion, He isn’t fit to brand a calf For Wister's poker-wise “ Virginian.”” Arthur Guiterman, 12 TOURS TO EUROPE Leavo in April, May, June, July and Au; All parts of Europe, Including Oberammer DE POTTER TOURS, Gist yean, 32 Broadway, New York. 100,000 100,000 Van Norden Magazine Quality and Quantity To the Automobile Manufacturer : Are you placing your advertising where it will do you the most Good? The readers of VAN NORDEN MAGA- ZINE have the means to gratify their tastes in any direction, Ittakes money to buy automobiles. Why not then have your advertising appear in a publication which you know reaches such people. We should like an opportunity to dem- onstrate the value of advertising space in VAN NORDEN. Only 5% of the families of this country have incomes exceeding $3,000 a year. VAN NORDEN MAGAZINE goes to that 5%. Knowledge means success, and success means the VAN NORDEN readers are the sound — serious, successful people of the country. Conse- quently, VAN NORDEN pays advertisers. VAN NORDEN MAGAZINE 12 WEST 33d STREET NEW YORK wherewithal to buy. WILLIAM L. MILLER, Advertising Manager a T! HE sp where White : fitls wl and the tse to t! The r ss by z no light comicbooks.com