Life, 1910-01-27 · page 29 of 36
Life — January 27, 1910 — page 29: what you’re looking at
What you’re looking at
This page mixes editorial content with advertising, typical of Life magazine's format. **Left side:** Contains a book advertisement ("A Little Bird Told Me" by Walt Kuhn, 75 cents) and a cartoon showing a salesman telling a customer a cane "fits you beautifully"—a gentle joke about salesmen overselling mediocre products through flattery. The humor relies on the customer's obvious skepticism and the salesman's transparent insincerity. **Right side:** Dominates with a full advertisement for Rubberset shaving brushes, emphasizing that their bristles are permanently embedded in vulcanized rubber and won't fall out—contrasting with "ordinary brushes" where bristles are tied or glued. The ad promises durability and value across price points (25 cents to $6). The page reflects early 20th-century consumer culture: satirizing salesmanship while simultaneously showcasing aggressive product advertising claiming technological superiority. The cane cartoon and brush ad together humorously frame the tension between skeptical consumers and persuasive marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| Bristles Put In To Stay Forever Try as you may—pull as | you will, boil it if you wish, rub it as you must, you can It’s A Bird ! never dislodge a single bristle from its permanent berth in 25 Smiles the RUBBERSET BRUSH. 2¢ Chuckles 25 Laughs Each bristle is deeply imbedded in rubber which has been turned from its original soft 75 in all state to stone hardness by our method of vul canization. chison se “ : . 3 The bristles of ordinary brushes are tied Lae A Little Bird Told Me glued, cemented, or in equaily ineffective % aw oe ways held together. There is but one ene By NAET BUH method of everlastingly holding bristles nee 75 Cents for an Ideal Gift in place, and that is used and controlled exclusively for the making of RUBBERSET TRADE MARK Shaving Brushes The $1.00 grades of RUBBERSET Brushes and the better qualities have handles of Albright Ivory, a composition impervious to all signs of long service. Whether you pay 25 cents or $6.00 for a RUBBERSET Brush your money is better spent | in a RUBBERSET Brush than in ordinary makes. A 2se. tube of BERSET SHAVING CREAM lasts the average shaver a year, BERSET is com- | posed of glycerine and cocoanut oil and yields a thick, creamy lather that instantly softens the beard, soothes the skin and helps the shave. It is the healing lather. Sold by Druggists, Hardware and General Stores everywhere. If ‘not at your dealer's, send for fully illustrated catalogue and order direct. RUBBERSET COMPANY Factories and Laboratories, NEWARK, N. J. LFE PUBLISHING Co. 17 West 31st Street, New York “You WON’T BE WRONG IN BUYING THIS CANE, SIR. IT FITS YoU veauTIFULLy.’” comicbooks.com