Life, 1910-01-20 · page 33 of 36
Life — January 20, 1910 — page 33: what you’re looking at
What you’re looking at
This is primarily an **advertising and content page** from Life magazine (circa 1910), not a political cartoon page. The main content is "The Literary Zoo," a satirical essay mocking pretentious cultural aspiration. It ridicules people who claim literary sophistication without genuine knowledge—those who recognize famous poems only by printer's credit lines or read secondary criticism (by Brownell, Stevenson, Twain) rather than the actual texts. The satire targets social climbers who use cultural references to appear educated. The surrounding advertisements pitch upscale products to wealthy readers: Van Norden Magazine (targeting affluent consumers), Outing Magazine (outdoor pursuits for the well-to-do), and Remy Magnetos (automobile ignition systems). The page reflects 1910 attitudes about class, education, and consumer culture—the assumption that readers aspire to both literary refinement and modern luxury goods as markers of status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: To Manufacturers and Advertisers who desire Quality and Quantity VAN NORDEN offers you an Exceptional Opportunity to reach people of means, who can gratify their tastesin any direction. For 1910, VAN NORDEN can guarantee an average Monthly Circulation exceeding One Hundred Thousand Copies. VAN NORDEN MAGAZINE 12 West 33d St., New York WILLIAM L, MILLER Advertising Manager OUTING NEW YEAR OFFER An Outdoor Ency- clopedia with a Year's Subscription (See Coupon Below) January OUTING is a special Automobile Number, containing such articles as: Automobiles for Average Incomes Equipping Your Automobile How | Made My Car Pay for Itself Other features will be: Hunting in the Arctic Harry Whitney Football Review for 1909 Walter Camp Game and Game Fish in Winter and many other outdoor stories The Outing Magazine's contributors ere national experts on outdoor life. Their articles are recognized as the last word on the subjects they treat. Camping and Woodcraft Is an outdoor weyclopedia ky Horace Kephart. It cov- vs all of the essential features of life |b the woods, from outfitting to finding Fond way. Indispensable to novice and an you are to hill me the remain ‘tse OUTING for the rest of the year. THE OUTING MAGAZINE, USTIPTH AVENUE. NEW YORE CITY The Literary Zoo (Continued front page 143) and answer,” bridge whist, picture puz- zles and pianolos when he was intently looking for culture, it was probably be- cause he called after office hours. And, any way, the Professor is un- grateful. For he admits that, above all, he found information—an acquisi- tion surely unique in the experience of British tourists. WOT. L. Getting “‘ Next" to the Poets Ever met the Blessed Damosel? Rossetti’s girl, you know. That is to say, have you been formally and prop- erly introduced to her? Ever read the sonnets of Shakespeare ?—intelligently, we mean, Did you know that Long- fellow not only wrote “ Excelsior,” but certain sonnets, too? Do you spend all your spare time on the newspapers, and would you recognize a poem by Burns, or Keats, or Poe if the printer dropped the credit line? If you have really been remiss in these matters, do not despair. Enclose $2, with postage, to Dodd, Rott—beg pardon, Dodd, Mead & Co.—and they will send you Mr. Hamilton Wright Mabie'’s “ Intro- ductions to Notable Poems.” Don't suppose for a moment that just because you may have formed a casual acquaintance with the tolerably well-known verses of these bards through the medium of a school reader, or a scrap book, or the poet’s corner in t! evening newspaper—don't sup- pose, we say, that you have really read them. Or you may have approached the poets from a wrong direction. Per- haps you have been reading Mr. Brownell on Poe, or Louis Stevenson on Burns, or Mark Twain on Shake- speare, and thus involved yourself in certain prejudices. What you require is a guide who has traveled all the trails to Parnassus, one who by general acclaim occupies to American letters the relation occupied to British culture by Lang, and Birrell, and Leslie Stephen—one who, without fear or (Continued on page 146) 14s Regal Car on 4,081}¢mile journey. The driver of the car wrote, “Magneto was under water for hours with- out injury. We attribute a great deal of the success of our trip to the fact that we had no trouble with the Remy Magneto.” 100,000 Remy Magnetos Sold for 1910 Not a quantity user who helped make our immense 1909 season but that adopted the Remy for 1910, besides many manufacturers have adopted the Remy for 1910 who for- merly used other magnetos. Our factory is the largest and best equipped plant in the world devoted exclusively to magneto manufacturing. Remy Electric Company ANDERSON, INDIANA Dept. 19 Branch Distributing Offices: 1400-1402 Michigan Ave., Chicago Automobile Buildis 64th and Broad- Momebiway, New York City 471 Woodward Ave., Detroit 406 East 15th St., Kansas City 170 Golden Gate Ave., ‘San Francisco AGENCIES: Auto Equipment Co. 1518 Broadway Denver, Colo, Hollis Electric Co., 9N. Sixth St, bes Minneapolis, Minn. J. H. McCullough & Son, 219 N. Broad St Philadelphia, Pa, Cove Trophy won by the ald of the Remy Magneto. comicbooks.com