Life, 1910-01-20 · page 32 of 36
Life — January 20, 1910 — page 32: what you’re looking at
What you’re looking at
This page is primarily **promotional content** for Life magazine's upcoming special issues, not political satire. It announces a "Telegram Contest" and previews themed issues (Valentine's, Easter, Fashion, etc.). The two cartoons serve as advertising: 1. **Top right**: A dog with the caption "I know, but I won't tell"—likely promoting Life's humorous content. 2. **Bottom right**: An elderly man showing Life magazine to a woman, saying he's become a "regular subscriber" and wants others to benefit—a straightforward subscription advertisement. The page also includes a humorous letter from "A Young Lady" requesting advance proofs of an upcoming "Improper Number," which appears to be Life's playful, cheeky content—suggesting the magazine marketed itself as slightly risqué entertainment for the era. This is essentially **a table of contents and advertising hybrid**, not editorial commentary or political cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That Telegram Contest Continues to Grow In Interest and Importance On Another Page of This Issue Are Full Particulars NEXT! January 27—General Number. Cover by Philips. Feb. 3—General. Lincoln Cover by Harting. Feb. 10—Valentine. Cover by Irvin. This number will be concentrated essence of Love. It’s all right, of course. We believe in Love, even though we get tired some- times of all the changes rung upon it. We commend this num- ber to all those who are senti- mental. We can't be enthusiastic about’ it, but—we know you will be delighted with it. Feb. 17—Motor Boat. Cover Coming. Apropos of this number, one of our advertising friends writes: “We understand that this lasve is pot going to be boat number other than from an advertising stand point, and we sre wondering iit would not be a good Droposition to inject some boaty stuff lato i. This opens up a large question. Ought a special number to con- tain anything about the subject it is supposed to specialize upon? We suppose it ought. At first we did not know whether this number would contain any motor boat pictures or not. Now we are almost reluctantly compelled to say that it will. And they are still coming in. Feb. 24—A Wonderful Number. (More about it later.) Cover by Kilvert. THE IMPROPER NUMBER, by the way, is coming. ‘Apropos of this number a friend sends us the have mentioned this before. following : March 3—Easter. Cover by Phillips. is going to be one of the ‘st numbers ever issued by Lire. In the first place it will contain a supplement reproduc- ing some of the best things ever published in Lire from the _be- ginning of its history. This alone is worth the price of ad- mission—namely, fifteen cents. But aside from all this, it will be a particularly large number. We haven't set any limit on the size as yet. It is a very special num- ber, and the cost of manufactur- ing it is nearly three times the cost of an average number. It is in reality a 25-cent number, but we shall charge only fifteen cents for it. On the First Issue of Every Month after this we shall issue an extra de Luxe Number. The price of these great special numbers will be fifteen cents. On April7. The Great Fashion jumber. On May S. The Superb Sportsman's Number. On June 2. The Globe Circling Travel Number. (These are only a few that are coming.) Au Revoir. We believe that we From A Young Lady Dear Lire: When you issue your number improper, ; Please send me the proofs in ad- vance. T'll read them to see if my mommer and popper AL it should be given a glance. Subscription $5.00 Canadian $5.52 VAV\A\ “T know, but L won't tell.” by yh tna | LIFE is just One Good Thing After Another “Don’t mind me, ma’am. I’ve just become a regular subscriber to Lire, and I want every one to get the bene- fit of it.” Foreign $6.04 comicbooks.com