Life, 1910-01-20 · page 30 of 36
Life — January 20, 1910 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains four commercial advertisements from the early 1910s: 1. **Makaroff Russian Cigarets**: Features a man's profile smoking, addressing the claim these cigarets are "on sale by all dealers" while admitting they're actually harder to find—a tongue-in-cheek advertisement acknowledging limited availability. 2. **Cascade Pure Whisky**: A luxury liquor ad emphasizing the product's smooth quality ("Mellow as Moonlight"), appealing to upscale consumers. 3. **Usher's Whisky**: Shows a bottle with text promising the whisky "will agree with you." 4. **Gray & Davis Close-Coupled Lamp**: An automotive lighting device advertisement highlighting practical features like efficient design without visible screws or rivets. The page reflects early 20th-century consumer marketing, before modern advertising regulations, with luxury goods (alcohol, cigarettes) prominently advertised in a mainstream publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 ¢s" MAKAROFF Soa RUSSIAN “” CIGARETS are on sale ‘by "all dealers." ACTUALLY they are to be had at most good stores and clubs. If your dealer will not or says he cannot supply you, we will— but we'd rather you'd ask the dealer first. ‘They are 15 cents and a quarter in boxes of 10; $1.50 to $6.00 in boxes of 100. Mellow as Moonlight only partially describes the soft, rich, smooth mellow- ness that distinguishes CASCADE PURE WHISKY Carefully selected grain--a superior disulling method--- special purification and proper aging give Cascade its fineness, Original bottling has old gold labe GEO. A bicK es S& CO. Distiller HUN, PENN oe S 7 AWHISKY THAT ty WILL’ AGREE WITH et SA ep ger va 4 | eaeeperal z 4 LMOWEDD) ‘Bg GHENT : ' Cc. Gr: ay Paws Te iN J © ‘ 7 ee ne GRAY & DAVIS 191 i Plain, rich and efficient and handsome. No unsightly screws or rivet heads. Close-Coupled Lam) DESIGN PATENT APPLIED FOR GRAY & DAVIS, Amesbury, Mass comicbooks.com