Life, 1910-01-20 · page 29 of 36
Life — January 20, 1910 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains multiple product advertisements typical of an early 20th-century magazine. The notable text sections are: 1. **"The Literary Zoo"** — a brief editorial commentary mocking the pretentiousness of curated book lists. It satirizes the Carnegie Library's "500 novel" reading list as unnecessary gatekeeping, humorously suggesting readers don't need institutional guidance. The reference to "E. P. Roe" appears critical of minor literary figures. 2. **Product advertisements** dominate the page: Atwood Grape Fruit (marketed to both "epicures and physicians"), Calox tooth powder, Hartshorn shade rollers, and Atlantic Coast Line railroad. The humor is light and self-aware rather than political—Life magazine's characteristic style of gently mocking cultural institutions and consumer culture. The "Literary Zoo" section suggests that pretentious reading lists are themselves a form of entertainment/absurdity, much like a zoo.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HARTSHORN SHADE ROLLERS Bear the script name of Stewart Hartshorn on label. Get“Linproved,” no tacks required. Wood Rollers, Tin Rollers A Guide to Good Reading If the unsophisticated but aspiring reader, groping around in search of things proper to literature, should err in his selection of books, it isn’t the fault of the finger-posts set up every- where to guide him. Least of all should he go astray in a public library, where five-foot book shelves, condensed cata- logues and critical lists do most abound. Are you, for example, hungry for good fiction, yet suspicious of your own unaided choice? Very well, here is a list of s00 novels, thoughtfully provided by a leading New York pub- lisher, and put within easy reach of every visitor to the reading room of the Carnegie “branch.” This list is especially designed for the weary reader impatient of the poverty of current fiction. The novels therein have been carefully selected out of the many thousands issued during the past sixty years “that have survived their immediate day and stood the test of time.” Lovingly we turn the pages, for are we not in the company of the immor- EPICURES AND PHYSICIANS alike draw a distinct line between the ordinary market variety and ATWOOD GRAPE FRUIT Epicures, because they have learned that ATWOOD Grape Fruit is invariably thin- skinned, solid and juice-laden, with a flavor and appetizing influence never to be had in the ordinary. Physicians, because they have found that only ATWOOD Grape Fruit can be depended upon to impart to an effective degree the grape fruit properties so beneficial to persons of acid natures, especially sufferers from theumatism and gout. ATWOOD Grape Fruit moming and evening to correct the most obdurate acid system. Only in one place in the world has grape fruit culture been developed to its highest state and that is in the ATWOOD Grove, at Manavista, Florida, where 250 acres are devoted to its scientific cultivation, at an initial expenditure of over a quarter million dollars, According to the Bureau of Chemistry of the Department of Agriculture, citric acid, as found in grape fr: mines with certain | bases and the resalting combinations in tern are transformed is NO OTHER FRUIT IS THE EQUAL OF GRAPE FRUI1 NO OTHER GRAPE FRUIT IS THE EQUAL OF THE ATWOOD All genuine ATWOOD mark wrapper. Standard > Fes fruit is wrapped in the ATWOOD trade ox of 54 or 64 or 80, according to size, .-+ dollars, We do not fill retail orders. Bay it by the Box—it keeps for weeks and grows better. THE ATWOOD GRAPE FRUIT COMPANY Kimball C. Atwood, Pres. 290 BROADWAY, NEW YORK FLORID sit 2 Atlantic Coast Line « THE STANDARD RAILWAY OF THE SOUTH. Four Pullman Trains Daily ,iy"5, Pennsylvania Ferry, West 23d Street, THE OXYCEN TOOTH POWDER It’s the Oxygen in Calox that renders it so efficient as a cleanser of the mouth and teeth. Just try it. Of all Druggists, 25 cents, SAMPLE AND BOOKLET FREE ON REQUEST. McKESSON & ROBBINS - NEW YORK OSTON ma Washington Bt SUPERIOR ROADWAY, EQUIPMENT and SERVICE TO Augusta, Summerville, Thomasville and Florida Resorts. tals? Here is that imperishable teller of tales whos¢ name has been cele- brated by Longfellow as slightly modi- fied by Munkittrick : “ God save us all from a death like this On the works of E. P. Roe.” A paltry three volumes to his credit! However, the reader has been set in the path; it is for him to follow it. The novels of sixty years!—what a task it has been to separate the sheep from the goats. From the welter of historical romances a brilliant surviv- or is Charles Major. Let the tooth of Time crunch!—McCutcheon, too, with “Graustark,” has withstood the dental ages. The author of “The Little nister” is admitted to the fold. Barrie—Barrie? Did he not write some other books? But the list is lim- ited to 500, and it would never do to crowd out Mary Cecil Hay, Ralph Connor, A. G. Gunter and Edna Lyall. Kipling is excluded, to be sure. So are Mrs. Atherton and Amélie Rives; but Myrtle Reed looms large with five volumes. The name of Frank Norris is omitted. Turning to another list in the cata- logue—that of “ The Greater Novelists of the Nineteenth Century "—we find the editors have graciously accorded a place to Robert Louis Stevenson. But lest the uninformed reader should too (Continued on page 143) FOR _g MEN OF BRAINS IGARS -MADE AT KEY WEST comicbooks.com