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Life, 1910-01-13 · page 30 of 36

Life — January 13, 1910 — page 30: what you’re looking at

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Life — January 13, 1910 — page 30: Life, 1910-01-13

What you’re looking at

This page is primarily a **cigarette advertisement** for "Egyptian Deities" brand, with supporting content. There are no political cartoons. The ad uses a common early 20th-century marketing tactic: establishing product superiority through claims of meticulous sourcing and production. It describes Turkish tobacco procurement—men on horseback selecting leaves, discarding most, spending weeks to find quality—to justify premium pricing (10 cigarettes for 25 cents). The rhetorical strategy appeals to gentlemen consumers by suggesting that paying more reflects connoisseurship: "no skill on earth could produce anything better." The signature of "S. ANARGYROS" (Greek for "without silver/poor") is ironic branding. The page also contains unrelated ads (Kirkwood resort, tire jacks) and a literary column discussing poetry and facts. This mixed-content layout was typical of *Life* magazine's format.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Gentlemen: Some Turkish tobacco costs 4c per pound, and some cost $2.50 plus the duty. Not more than 6 per cent of Turkish tobacco is deemed fit for Egyptian Deities. _ Remember these differences. Some Turkish tobacco is fifty times as good as some others. Egyptian Deities ‘The Utmost in Cigarettes’’ Thus we get an inimitable flavor which never varies much, An army of men are employed in | Turkey just to get the cream of the crop | for these:cigarettes. | It is this infinite pains—this disre- gard of cost—this skill acquired through decades of experience—that make Egyp- | tian Deities the premier cigarettes of the ‘They cover the country on horseback to pick out the best leaves grown. | Then these leaves are examined; one by one, and most of them are discarded. | World. Beyond these no man can go. Were you willing to pay ten times the price, no skill! on earth could produce anything better. A man will often spend two weeks to pick out 20 pounds of leaves good enough for Egyptian Deities. Then we blend the leaves from sixty bales—from a dozen sections—from two or three crops. And no man has yet produced a cigar- ette approaching this exquisite flavor. 10 for 25 cents. Cork Tips or Plain Every box of “EGYPTIAN DEITIES” bears the fac-simile signature of S. ANARGYROS Factory and Depot: New York City A Corporation SOUTH CAROLINA'S Famous Resort THE KIRKWOOD Long Leat Pine Belt T. EDMUND KRUMBHOLZ Camden, 8. C Literary Zoo (Continued from page 10§) are phases of the same movement. Works on psychology push the popu- larity of the best seller. Tempera- doubtless what Mr, Belloc had in mind. No storm and stress, no melodrama, no emotions—no characters worth pat- ting in a novel. W.T. Larned. A Slander Refuted Professor Thomas—you have all heard of Professor Thomas—com- plains that poets distort the facts. To which Euphemia Hemans Simpson, who lends the Evening Mail its dis- tinctive literary quality, retorts th: poets are stubborn things. Actin; however, on the complaint, we have made a vigorous investigation of the magazines, and have reached a c clusion adverse to the Professor. Of the fifty-three poems analyzed we find that forty-nine contain more truth than poctry. We do not wish to do Pro- fessor Thomas an injustice. Possibly he had in mind our earlier hand-made poetry, in which the imagination riot, to the great confusion of readers accustomed to simplicity of statement. Now that machinery has come into general use a poet who habitually dis torted the facts would not be tolerated —not even in the office of the ing Journal. Excellent Reason ‘Il work no more for that man Dolan. “ An’ why?” “Shure, an’ ‘tis on account av a te mark he made.” ““An’ phwat was that?” “ Says he, ‘Casey,’ says he, ‘ ye're dis charged.’ "—London Sketch. ments are being turned inside out; dis- position, character, tastes, are being Stops Your Tire Expense this strain nearly as much as if car were running. For tho Winter months don’t fall to get i . Moore’s Tire Saving Jacks \} ‘They eave your tires and cost only $6.0 for aret of four. They prevent greato on garage floor from softening nnd rowing (00 rubber coating. Only two operations to raiso heaviest car from floor. Blip padded loop over hub and prah down lever. A child enn do it in @ few secon: Does away with laborious task of blocking up car when not in use for a week or two. 4 Please write us today. 1} send you namo of dealer in your town who handles Moore's Tire Saving Jacks. Also oar litte booklet "When it’s Bedtime for your Auto.” Write now. 2 J.C. MOORE & CO., 1600 Forrest St., | RACINE, WIS. modified while you wait. Ultimately there will be nothing tragic in life, be- cause nobody will consent to take it tragically. Only after centuries of civilization have we learned how to hide our emotions. Othello, Hamlet, Macbeth seem very primitive indeed. Even Lear, to the modern understand- ing, made quite a lot of unnecessary fuss. The next step will be to get rid of our emotions altogether. That is comicbooks.com