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Life, 1910-01-13 · page 29 of 36

Life — January 13, 1910 — page 29: what you’re looking at

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Life — January 13, 1910 — page 29: Life, 1910-01-13

What you’re looking at

This page is primarily a **Kodak advertisement**, not satire or political commentary. The left column contains literary criticism (continued from a previous page), but the dominant right-hand content promotes Kodak cameras. The advertisement features **testimonials from Lieutenant Robert Peary**, the Arctic explorer, endorsing Kodak equipment. Peary provides two quotes—one from his 1892 expedition and one from 1909—attesting that Kodak cameras and film produced superior photographs compared to any other Arctic expedition results. His signatures appear below each statement, lending credibility. The final section emphasizes Kodak's "absolute dependability in photographic equipment," positioning the brand as essential for serious explorers. The ad connects Peary's "thrilling, historic narrative" (running in Hampton's Magazine) to Kodak's superiority. This is straightforward corporate advertising leveraging Peary's celebrity and Arctic achievements to market consumer cameras—no satire or hidden meaning intended.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Literary Zoo (Continued from page 104) To many persons who have never speculated in cotton, this prediction will seem rash. What, they will ask, is to take the place of the novel? The essayist has been retired without a pension. No one reads narrative poems. In the United States, to Mr. Bliss Perr, ci jc literature at all. Mr. Shaw, the foremost if not the only living Brit- ish playwright, must needs bolster up his published plays with prefaces, It is conceivable perhaps that a preface might be more interesting than a novel (Mr. Shaw, in fact, has set a new fashion by writing one for Mr, Hall Caine), yet it can hardly be questioned that a preface without a sequel would be rather impossible. As for history, it has mostly Bees novellsed already. Lieut. Peary in 1892 Still Mr. Belloc is no mere sensa- tionalist, and it may indeed be true that the novel is destined to disappear. But why? Assuming that Mr. Belloc is a true prophet there can be but one answer to that question—Psychology. Cterature, as Thomas: Hardy has com- \ prehensively put it, is mainly the ex- S ‘ \ pression of souls in revolt. Now this rebellion of the soul is a pernicious habit, a “state of mind” induced by a false or morbid mental attitude. While d P . 1909 Christians were boiling in oil, Marcus Commander eary in Aurelius was busy writing his “ Medi- tations” to prove that nothing really mattered. And Marcus Aurelius was right. So was Epictetus, who held similar views. The idea is an old one, its general application and acceptance are new. For only in our own day is the psychologist abroad—especiall therapeutic psychologist. There is Du Bois in France. Have you murdered your mother-in-law? Are you a mem- oN Raa e.. Ss ber of the Sugar Trust? If you had . the Sugar Trust? you had “My pictures were ‘all taken with a Kodak’ and I regard the Kodak as responsible for my having obtained a series of pictures which in quality and quantity exceed any that have been brought back from Greenland and the Smith Sound region.” “Being satisfied since my first expedition in 1891 that the Eastman cameras and {films were best suited for this class of work, I have used both exclusively in all of my Arctic expeditions since, and it is to this that I attribute the fact that I have brought back a series of photographs which in quanti- ty and quality probably exceed any other series of photographs obtained from the Arctic regions.” seen Du Bois in the first place, your mother-in-law would be alive, you the night terrified lest posterity: may absolute dependability in photographic not be able to pay its milk bill. You equipment—there the Kodak goods are are, let us say, apprehensive lest, one, chosen. The photographic success of Com- hundred years hence, there be no for- ts and therefore no wood pulp for mander Peary’s expedition is fully demon- the making of the Evening Journal. strated by the pictures—all of them from But whether you are an incipient crim- Kodak films, illustrating his thrilling, inal, or have an hereditary tendency to philanthropy, or are merely subject to historic narrative now running in HAMP- attacks of artistic temperament, Du TON’S MAGAZINE. Bois will set you right. . _ Du Bois is but one of many. Chris- Science in its blind and blundering mental science, the philosophy of EASTMAN KODAK CoO., Professor James and Louis Stevenson, ” . Catak the Psychotherapy in its highest sense—all Pi er ae ad ROCHESTER, N. Y., The Kodak City. (Continued om page 106) comicbooks.com