Life, 1910-01-06 · page 8 of 76
Life — January 6, 1910 — page 8: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising** rather than satire or political commentary. The left side advertises James McCutcheon & Co.'s annual lingerie sale at 25% discount, listing various hand-embroidered undergarments with prices. The right side features two ads: one for "PLEXO Cleansing Cream" (a cosmetic product), and below it, a cartoon showing a woman in undergarments speaking with a man in a suit. The caption humorously addresses concerns about modesty and propriety—the woman defensively explains her attire is "American hospitality" in a "custom house scene," joking that she's merely following her mother's wishes about ribbon in her hair. The cartoon plays on era-appropriate anxiety about women's fashion and changing social norms regarding female dress and propriety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Reg. Trade Mark. Annual Sale French Austrian Lingerie At About 25% Less Than Regular Values For the January Sale we offer a most attrac- tive assortment of goods, including styles that are new and correct, materials of the very best grade, and workmanship that is unsurpassed. All the garments are cut in full regular sizes. Hand Embroidered Chemises Atiscsssvsvees $0.85 1.00 1.50 1.75 2.00 250 3.75 5.25 Reduced from...1.25 1.50 200 225 275 3,50 5.00 750 Hand Embroidered Drawers Abisseyscevers $095 1.10 125 175 225 275 3.75 7.50 Reduced from...1.25 150 1.75 225 3.00 3.75 5.00 9.00 Hand Embroidered Gowns Ateecccceee $185 2.50 3.00 3.50 4.50 5.75 7.50 875 Reduced from...2.50 3.50 4.00 4.75 575 7.50 10.00 12.00 Hand Embroidered Corset Covers Atssxsaxseecsd $1.09 1.10 1.85 2.00 2.75 350 4505.75 Reduced from...150 1.75 250 300 375 450 5.75 750 Hand Embroidered Petticoats Abecseeeeeeees $1.75 2.00 2.50 3.00 3.75 5.75 975 175 Reduced from...225 275 350 3.75 5.00 750 1250 15.00 Hand Embroidered Combinations Skirt and Corset Cover at $185 250 3.75 5.00 6.75 7.50 13.50 Reduced from 2.50 350 5.00 7.50 9.50 10.00 18.00 Drawer and Corset Cover. .$1.85 2,00 2.75 300 475 6.00 11.50 Reduced from 2.50 2.75 375 4.00 650 850 15.00 Princess Combination at...$9.50 10.50 15.50 30.00 35.00 60.00 Reduced from 1175 13.75 2000 4250 50.00 65.00 In addition to the above, we offer very attractive values in Table Cloths and Napkins, Pure Linen Sheets and Pillow Cases, Towels and Towelings, French and American Corsets, Infants’ Wear, Ladies’ Outer Gar- ments, and Ladies’ Hosiery. Mail Orders receive our Prompt Attention James McCutcheon & Co. 5th Ave. & 34th St, N.Y. wateericastoria PLEXO Cleansing Cream A cooling, soothing, delightfully perfumed Cold Cream that keeps in any climate, combined with the cleansing property of a perfect toilet soap. A Perfect Complexion Protection for the Woman Who Motors In 25 and 50c jars. All dealers. and “THE PLEXO BOOK™ If yours will not supply you, send us describing this and all the other his name and 10 cents for trialsize, Plexo Aids to Beauty culture. PLEXO PREPARATIONS INC., 14 Platt Street, New York “HEAVENS! YOU DON’T MEAN TO SAY THIS 1S ALL THERE 1S TO MY costumE?’” CERTAINL DU ARE AMERICAN MOSPITALITY,’ IN| THE CUSTOMS HoU CENE. 1T IS ONLY OUT OP DEFERENCE TO YOUR MOTHER’S WISHES THAT 1 ALLOW THAT RIBBON IN YOUR MarR,’?