Life, 1910-01-06 · page 7 of 76
Life — January 6, 1910 — page 7: what you’re looking at
What you’re looking at
This is primarily a **Goodrich Tires advertisement**, not political satire. The page shows a large tire decorated with manufacturer seals/emblems arranged around its circumference. The text claims that leading American automobile manufacturers—listed on the left (Franklin, Pierce-Arrow, Rambler, Oldsmobile, etc.)—have adopted Goodrich Tires as standard equipment. The "OK'd Again for Nineteen-Ten" headline suggests this is from around 1910, positioning Goodrich as the trusted choice for quality automobiles. The seal imagery emphasizes endorsement and approval from multiple manufacturers. There is **no political cartoon or satire here**—this is straightforward commercial advertising in *Life* magazine, leveraging manufacturer endorsements to market tires to consumers and reinforce Goodrich's market dominance as "largest in the world."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Again for Nineteen-Ten GOODRICH TIRES have been selected by leading HH. Franklin Mfg. Co., Syracuse, N. Y., makers of the ‘ Franklin, Car Co., Bug. Plerce Arrow. Dayton Motor Car Co., Dayton, 0., makers of the Stoddard-Dayton. Winton Motor Carri: . land, O., makers 0 automobile manufacturers of Winton. | ‘Thos. B. Jeffrey Motor Car Co.. Ke- America as the regular stan- posha, Wis., vk if th . : 2 MN Rambler. dard equipment forall their & “Tite te cars. This special Seal Auburn. of Approval has been signed by a_ round dozen motor car manufacturers. Moline Automobile Co. EF. Moline, IL, makers of the Moline. Stanley Motor Car Co. Newton, Mass., makers of the Stanley Steamer: Premier Motor Mfg. Co., Indianap- olis, Ind., makers of the Premler. Owen Motor Car Co., Detroit, Micb., makers of the Owen. Speedwell Motor Car Co., Dayton, O., makers of the Speedwell, Lexington Motor Car Co., Lexing- ton, Ky., makers of the Lexington. All well known manufacturers are glad to equip their cars with Goodrich Tires when requested. Each year the automobile manufacturer tries to make his car better than the year before in every detail of construction and in the quality of accessories... The most vital accessories, the tires, are not overlooked and these tremendous contracts with the B. F, Goodrich Company mean that Goodrich Tires are believed to be the best tires made by the leading manufacturers, as well as by contestants, owners, amateurs and & professionals throughout the United States. THE B. F. GOODRICH COMPANY, Akron, Ohio LARGEST IN THE WORLD Branches in all of the principal cities comicbooks.com