Life — January 6, 1910 — page 24: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ee MAKE SURE OF THE MOTOR BEFORE YOU BUY Something like one hundred prospective buyers have come to this great plant from all parts of the country during the past year. It-is an interesting and impressive fact that in every single instance they bought a 284 Electric before they left. Some of them already owned electric carriages of other makes. A great many had visited other plants. Not one, as we have said, went away without buying. And the result could really not have been otherwise. The efficiency of an electric carriage is dependent upon cer- tain elements concerning which the investigator can read- ily satisfy himself. Thus, the motor is of prime importance. Your carriage might be perfect in every other point, and a model of elegance besides; but if you were not absolutely sure of the motor, it would be folly indeed to buy. In this respect the 2224 Electric enjoys an advantage which is almost sufficient of itself to bar the buyer from choosing any other car. ov —e—FLECTRIC No other plant in America manufacturing electric carriages makes its own motors; and a “ stock motor ”—by which we mean a motor built to run any kind of machinery—is a dubious and a doubtful quantity. s desirable that the motor should be built in the plant which assembles or manufactures the car, but in an electric it is absolutely imperative. In a gas car The great Elwell-Parker plant in Cleveland—the only one of its kind in the country devoted exclusively to the manu- facture of motors for electric carriages—is a part of the DLE Fectric equipment—purchased at a cost of nearly $500,000. The motor which you get in your DBF Electric was made for your carriage and no other. The vital importance of this will be instantly apparent. This is only one of the 2424 Electric advantages which would make your choice inevitable if you, too, could visit the great DBBL Electric plant. The PLE Electric is indubitably first in its field, because it monopolizes the finest equipment and the finest experi- ence in the world devoted to that purpose. We are serenely confident of your decision if you will but investigate the real facts. ‘The first step is your request for the catalogue. The successful overland tours of the Detroit Electric have been the talk of the automobile world for several and its recent triumphant conquest of the Munsey tour route—running with the gasoline car—fu th» superiority of its motor and other mechanical features. the most gruelling tour of the season—though all were inv Anderson Carriage Company, er emphasizes No other electric carriage had the hardihood to enter d and knew the Detroit would make the trip. Dept. LM, _ Detroit, Mich. Exhibiting at Madison Square Garden, New York, Jan. 8-15; at Chicago, Feb. 5-12.